Chinese online retailer
JD.com announced its entry into the Russian market. Its competitors are the largest retailers
AliExpress and
eBay . However, unlike them, JD.com is a classic online store with its own delivery network and warehouses.
June 18 will be launched the company's website in Russian. Russia is the first overseas market for JD.com. True, the company has not yet registered a legal entity.
JD plans to organize its logistics network in our country and rent warehouses. The minimum delivery time for Russian buyers will be five days.
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In May, "Megamind"
wrote that the Chinese online retailer began to cooperate with the Russian delivery service
SPSR . The retailer plans to occupy 20% of the e-commerce market in Russia in the next five years. In monetary terms, this share could be about $ 10 billion. It is planned to deliver up to 100 thousand parcels per day with an average check from $ 40 to $ 200. The main categories of goods online store are electronics and household appliances.
Products will also be sold in the store
"Ulmart" . “We have negotiated cooperation for over a year,” explained JD Brian Keen, communications director at JD. Such cooperation, at a minimum, allows the Yulmart product range to be expanded to 1 million SKU.
Rambler will be engaged in attracting traffic to the JD website. “JD has proven its worth in the most challenging market. E-commerce in Russia will require serious logistic efforts from JD and its partners. We expect that we will be useful from the point of view of marketing and promotion of JD, ”stated Rambler Managing Partner Alexander Mamut.
In addition, the company’s partners will be
VKontakte ,
Yandex.Direct and
Yandex.Money ,
Qiwi and some other companies.
According to Fedor Virin, co-founder of
Data Insight research agency, the Russian market will be enough for AliExpress and for eBay, which are bursting into our market - simply because this market is practically empty outside the Moscow Ring Road. "The growth of purchases from China in Russia will continue, as Chinese suppliers provide a range and prices that are unavailable to most regions,
" he
explained to RBC.