Periodic table of content marketing

^{Before you begin, let me take off my hat to Dmitri Ivanovich Mendeleev for his brilliant creation, which has transformed the entire scientific world. Chris Lake.}

Recently, I was lucky to stumble on the network at one amusing author, Chris Lake (Chris Lake). He is director of product development at consulting company Econsultancy and a pretty good author of articles. In one of his articles, he shares his own development - a periodic table of content marketing, which seemed to me to be quite an interesting and useful infographic. Of course, as such, there is no periodic law of content marketing, at least not similar to the law of Mendeleev. But the very attempt to streamline content marketing into a coherent and simple system already deserves at least a few minutes of your attention.

How to use a content marketing periodic table

Chris divided his table into eight areas:
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• Strategy

  The fundamental key to success. Planning and concentration on this point is very important. To achieve long-term business goals, you need to have a clear strategy.

• Format

  Content can be delivered in a variety of shapes and sizes. Please note that you can use several formats for content at once. The article itself already exploits two different formats.

• Content type

  This area describes common types of content. This could be a survey, survey, guide, interview, etc. Virtually any information can be represented by different types.

• Platform

  It assumes the location of the content. Own blog, post in a social network or on a blog platform. Most authors try to place their content on several platforms at once. All elements of this area are designed to distribute content.

• Metrics

  Helps assess the performance and efficiency of content placement. For brevity, some of them are grouped.

• Goals

  Any content must support its core business goals, traffic generation, sales, or brand awareness.

• Triggers

  In many ways, the appearance of this part of the table is inspired by the media triggers described by Unruly Media . Triggers focus on the emotional impact of content. Good content makes people feel.

• Check list

  Very often, already posted content requires editing. Errors should be corrected, and the content should be properly optimized (for searching, social networks or supporting business goals).

As a note, I add that Chris could not have foreseen everything, so the table does not claim to be ultimatum. He also did not include in the table some things that he does not use (for example, podcasts). I did not translate the table, since some terms are better seen in the original language. That's all, use on health.