Every site owner wants to know where the dog is buried ...

Over the past 4 years, I was the initiator of the creation of 5 startups. And on my own experience I experienced all the charm of the stage “something is wrong here, but what?”
We create services for people. Who wants to argue on this topic? No one? Well, right. Because there is nothing to argue about: today it is the users who dictate what to be and what not to be on the Internet.
The main thing is to be able to listen and hear not only and not so much laudatory speeches about your resource, but also criticism of the disgruntled.
I will say more: “dissatisfied” users need to create special, “greenhouse” conditions for the most complete thought expression. And that's why.
How do “dissatisfied” users usually act?
I share completely unclassified practices.
Part of the "dissatisfied" leaves and never returns to the site. Part - sent to flush bones resource on all available forums. Some of the most courageous representatives of the disgruntled "majority" stormed the admin mailbox (that is, for example, mine), throwing it with vaguely formulated ideas for improvement and correction ...
Result?
Admin brains - swell, the owner's bends - straightened up, the project - is in a fever. But for the better, almost nothing changes.
At some point, I thought:

Forum, feedback on e-meil ... You have to shovel hundreds of letters a day, look through all the messages on the forum ... How many good ideas are lost in spam and flood ...
In the end, I realized: if you want to use the potential of “dissatisfied” users, give them the opportunity to do everything the way they want: change, redraw, redo! But first, create a convenient platform for exchanging ideas.
Actually, this is how the Reformal project was born.

The essence of the project:
The site (any) hosts the Reformal.ru service widget and all the “disgruntled” and suffering changes are sent to a specially equipped site - the Reform.ru website.
On the website “Reformal.ru”, each user can tell about his idea of ​​improving (supplementing) one or another Internet project.
Moreover, each user of the service can view the ideas of other "activists", vote for their favorite ideas and comment on them.
Top rated ideas are at the top of the list of ideas.
There is an "advanced" search for already submitted ideas. Before adding an idea, the user actually has to check for duplicate ideas on a specific site. Why repeat? We need fresh ideas ...
Widgets themselves are customized by users of sites individually. At the moment, you can choose only the color of the widget and its location on the page - right or left. But in the near future, the ability to customize widgets will be significantly expanded.
Yes, it is a “vanity fair.” Yes - this is a convenient platform for PR Internet projects. But not only…

What opportunities do I see in the Reformal project?
Activists " change the world for the better, " champions " receive recognition of their merits, " curious " learn about startups, " farsighted " learn tendencies and opinions, " prudent " use the best ideas, " progressive " provoke generation of ideas and all this will take place on the Internet site “Reformal.ru” .
Result?
Site owners can:
• To study the opinions of their “dissatisfied” users;
• Communicate with your “activists”;
• Get new ideas for the development of their own projects;
• Test new ideas;
• PR own projects;
• Develop Internet projects in the right direction.

Users can:
• Yes, almost everything: to promote, to realize their creative potential, and to influence the development of Internet resources, and to receive rewards, and indulge their own pride, and hang out ...
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And most importantly ... I understand that any project must be developed and Reformal.ru is no exception. And I am ready to hear everyone, to perceive each idea. Naturally, I do not promise to realize everything, but the best is a must! And you will choose the best - users.

I am writing this article in the first person, but a whole team is working on this project with me ...