Net-a-Porter made a profit for the first time.

Photo: Oleg Kharseev / Kommersant

Net-a-Porter, an online retailer, showed net profit for the first time in five years. In the first quarter, profit was £ 11 million, while the company had a loss of £ 9 million a year earlier, Kommersant writes . Profit was obtained both through cooperation with a number of partners and due to the emerging trend of growth in the popularity of online sales among consumers.

As a result, the company's sales in the first quarter of this year rose immediately by 22.8%. The company's revenue amounted to £ 654 million with a share of profits of £ 9 million. It is worth noting that sales are carried out by the company through three sites, with an increase in the level of sales seen on all these resources (except Net-a-Porter, the company also owns Mr Porter and The Outnet). Last year, about £ 14 million was invested in the development of Net-a-Porter sites.

As for sales by region, the most profitable for the company were the United States and the United Kingdom, where rates rose by 27% and 24%, respectively. The monthly attendance of sites increased to 10.7 million. 45% of the company's revenue comes from Europe, 31% from the USA, and 24% from Asia.
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The retailer began work in 2000, after its founding by fashionable observer Natalie Massenet. In 2005, Massenet sold the company (97%) to the Richemont group for £ 50 million. Already this year, at the end of March, management announced a deal with online retailer Yoox.com. The new company will be named Yoox Net-a-Porter Group, and the total turnover will be £ 940 million.

"In today's world, where technological innovations are rapidly changing the habits and tastes of consumers, success in business is achieved not only through competition, but also due to the strength and influence of collaborations - collaborations between retailers and brands, which ultimately turns into a collaboration between retailer and consumer ", - Natalie Massne commented on the successful financial statements of the company.