Messengers: developing the Internet
Two weeks ago, Kleiner Perkins Caufield Byers posted a voluminous report on current trends in Internet development - Internet Trends 2015 . Part of this report applies to instant messengers.
To go to the means of communication, let's go through the basic facts. Today, the Internet audience is 2.8 billion people worldwide, 39% of the population. The main part of “connected” people is concentrated in Asia - this is 23% in China and 28% in the surrounding Asian countries. Total mobile phones used 5.2 billion people, 73% of the population. Of these, 40% have smartphones. In fact, as we wrote in the past, for most people in the world, the smartphone is the main “window to the world”. On average, in various digital environments, an adult user in the US spends 5.6 hours a day, of which more than half of them on mobile devices is 2.8 hours (51%).
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And messengers are leading in this mobile media consumption. In the Top 10 most used applications, six are messengers - WhatsApp, Facebook Messenger, LINE, Viber, Kakao and WeChat, respectively. By the number of sessions, messengers occupy the first three places and also in the top ten of them six.
What are the advantages of KPCB messengers?
Leaders in the race messengers - WhatsApp, Facebook Messenger, LINE, Kakao Talk and Snapchat:
The lead, by virtue of its location, are Asian tigers, and the decisions of American companies play a lot of catch-up games. In WeChat, for example, games have been running since 2014, while in FB Messenger, the first game appeared only this week.
We have already emphasized the trend in the past material - most of the instant messengers are trying to turn into a communications hub, where all the necessary functions for the user will be concentrated - purchases, identity, context-relevant conversations. For new users developing the market, it is the messengers who should be the reason for choosing smartphones, the reason for entering the Network. The smartphone itself as a device is hardly anyone needs - you need communication and services that it provides. And he provides them primarily through applications messengers.
Communication is the basis of any action. And messengers should become a platform of platforms, a new layer in work and communication, which will tie everyone together. This is the future we are experiencing now, this trend is unfolding before our eyes.
You can subscribe to our blog on Megamose, already try the beta version of our Android app , or subscribe to the waiting list for an iOS app .
To go to the means of communication, let's go through the basic facts. Today, the Internet audience is 2.8 billion people worldwide, 39% of the population. The main part of “connected” people is concentrated in Asia - this is 23% in China and 28% in the surrounding Asian countries. Total mobile phones used 5.2 billion people, 73% of the population. Of these, 40% have smartphones. In fact, as we wrote in the past, for most people in the world, the smartphone is the main “window to the world”. On average, in various digital environments, an adult user in the US spends 5.6 hours a day, of which more than half of them on mobile devices is 2.8 hours (51%).
')
And messengers are leading in this mobile media consumption. In the Top 10 most used applications, six are messengers - WhatsApp, Facebook Messenger, LINE, Viber, Kakao and WeChat, respectively. By the number of sessions, messengers occupy the first three places and also in the top ten of them six.
What are the advantages of KPCB messengers?
- Asynchrony and instantness
- Expressiveness and speed
- Fun under the control of the user
- Custom and professional solutions
- Simplicity and productivity
- Personality and general distribution
- Mobility and prevalence by platform
- Instant and safety
- Real-time communication and reproducibility
- Current moment and unfading memory
- Availability and Worldwide
- Ease and work 24x7
Leaders in the race messengers - WhatsApp, Facebook Messenger, LINE, Kakao Talk and Snapchat:
The lead, by virtue of its location, are Asian tigers, and the decisions of American companies play a lot of catch-up games. In WeChat, for example, games have been running since 2014, while in FB Messenger, the first game appeared only this week.
We have already emphasized the trend in the past material - most of the instant messengers are trying to turn into a communications hub, where all the necessary functions for the user will be concentrated - purchases, identity, context-relevant conversations. For new users developing the market, it is the messengers who should be the reason for choosing smartphones, the reason for entering the Network. The smartphone itself as a device is hardly anyone needs - you need communication and services that it provides. And he provides them primarily through applications messengers.
Leaders want to create cross-platform operating systems that are inextricably linked to the context by communication hubs for many, many services , this is what KPCB makes.
Communication is the basis of any action. And messengers should become a platform of platforms, a new layer in work and communication, which will tie everyone together. This is the future we are experiencing now, this trend is unfolding before our eyes.
You can subscribe to our blog on Megamose, already try the beta version of our Android app , or subscribe to the waiting list for an iOS app .
Source: https://habr.com/ru/post/291578/
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