Alibaba will launch its Netflix-like streaming service
Alibaba will launch a streaming video service like Netflix and HBO for two months, Reuters reported. The company wants to repeat the success of American services in China.
Security at the entrance to the Alibaba headquarters in Guangzhou, China
The service will call Tmall Box Office - “TBO”. Content will be purchased in China and other countries and produced in the company itself.
On the domestic market, Alibaba will compete with a number of companies: Tencent Holdings Ltd, iQiyi from Baidu, Sohu.com, LeTV - Leshi Internet Information & Technology Corp Beijing. Another competitor will be Youku Tudou Inc. - one of the largest video streaming platforms in China, 16.5% of which is owned by Alibaba.
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About 10% of the content will be free. The rest are available by subscription.
Security at the entrance to the Alibaba headquarters in Guangzhou, China
The service will call Tmall Box Office - “TBO”. Content will be purchased in China and other countries and produced in the company itself.
On the domestic market, Alibaba will compete with a number of companies: Tencent Holdings Ltd, iQiyi from Baidu, Sohu.com, LeTV - Leshi Internet Information & Technology Corp Beijing. Another competitor will be Youku Tudou Inc. - one of the largest video streaming platforms in China, 16.5% of which is owned by Alibaba.
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About 10% of the content will be free. The rest are available by subscription.
Our mission, Alibaba's mission, is to redefine home entertainment. Our goal is to become like HBO in the United States, like Netflix in the United States. Patrick Liu, Alibaba Head of Digital Entertainment
Source: https://habr.com/ru/post/291558/
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