25% of installed mobile applications no one uses

Despite the fact that users of smartphones and tablets quite actively download applications, about 25% of installed programs never open, or open no more than once, writes «Recode». Now this figure is higher than last year, when users forgot only about 20% of applications after their installation.



According to a survey by Localytics, the number of applications that open 11 or more times fell from 39% (in 2014) to 34%. Fans of mobile games more often than others throw installed programs, although the popular game can be for a long time on the start screen of a smartphone.



The loyalty of users of mobile devices in the United States with respect to installed applications is higher than the loyalty of users outside this country. So, here the percentage of frequently launched applications grew by 1% to 42% from last year. The number of applications that open only once, remained at 19% from last year.

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In China, this figure is 37%, although last year the number of applications opened at least once in this country was 26%.



According to experts from Localytics, this growth is due to several factors at once, including the improvement of the network infrastructure, which allows you to download more applications, as well as the influence of WeChat. Now many brands use this platform, instead of developing their own applications.