Facebook will track the time of reading the post in the news feed

Facebook continues to optimize the social network news feed. Since yesterday, a new criterion of content relevance has appeared in the feed - the time to read the post. It will be used along with the already existing indicators - the number of likes, comments and sharing.

The fact is that not all people clearly signal that they liked the post. Therefore, a criterion based on tracking actions (like likes) of users does not always work.

“We found out that if users view a record in the feed much longer than most other posts, then this content is relevant to them,” a company blog said.
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If a user studies a post about cooking recipes for a long time, for example, then Facebook will further improve the position of posts on cooking in its news feed.

The developers of the algorithm provided a check for the case of low Internet speed. This allows you to more accurately determine that the user is really a long time reading the post, and not just waiting for it to load.

Specialists of the company claim that the innovation will not adversely affect the popularity of pages when they are promoted. However, now you have to write more voluminous and interesting texts.

All of the company's experiments with news feeds are aimed at increasing the time users spend on a social network.