How to increase revenue in a mobile application from banner advertising?
Actually a subject. The graph shows how a small change in the application has increased the number of clicks on advertising. At the same time, the number of ad requests and users has not changed.
We are talking about the application " Breastfeeding " for young mothers. Want to know how we did it? We ask under the cat.
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Looking at the picture below - you will understand everything.
Yes. We just took and moved the banner from the top of the application to the bottom. But why this caused an increase in banner clickability by more than 2 times? Everything is very simple. According to the research , most users hold the phone with one hand.
But at the same time, the working area is limited by the size of your thumb, which you can drive across the screen of your mobile phone while holding it with one hand.
Now let's introduce users of our Breastfeeding app . These are young mothers who hold the baby with one hand and fix the start of feeding with the other using the mobile application. In this case, feeding can range in duration from a few minutes to half an hour. Moms look at the changing ads and click on it. At the same time, we made it easier for moms to process. Now no need to reach into the opposite part of the screen. The banner is within reach of the thumb (see picture below).
Placing a banner in this way does not contradict AdMob's recommendations on placing banners, since the main working area of the application is the top buttons L, R and a bottle. The banner lies on the substrate and is separated from the table. The "+" button appeared in the application much later than the experiment. At the time of changing the position of the banner (last summer) it was not at all. She came to the application along with the material design.
- Oleg Demyanov and the Whisper Arts team
We are talking about the application " Breastfeeding " for young mothers. Want to know how we did it? We ask under the cat.
')
Looking at the picture below - you will understand everything.
Yes. We just took and moved the banner from the top of the application to the bottom. But why this caused an increase in banner clickability by more than 2 times? Everything is very simple. According to the research , most users hold the phone with one hand.
But at the same time, the working area is limited by the size of your thumb, which you can drive across the screen of your mobile phone while holding it with one hand.
Now let's introduce users of our Breastfeeding app . These are young mothers who hold the baby with one hand and fix the start of feeding with the other using the mobile application. In this case, feeding can range in duration from a few minutes to half an hour. Moms look at the changing ads and click on it. At the same time, we made it easier for moms to process. Now no need to reach into the opposite part of the screen. The banner is within reach of the thumb (see picture below).
Placing a banner in this way does not contradict AdMob's recommendations on placing banners, since the main working area of the application is the top buttons L, R and a bottle. The banner lies on the substrate and is separated from the table. The "+" button appeared in the application much later than the experiment. At the time of changing the position of the banner (last summer) it was not at all. She came to the application along with the material design.
- Oleg Demyanov and the Whisper Arts team
Source: https://habr.com/ru/post/291498/
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