Spotify closed $ 526 million investment round
The Swedish telecommunications holding TeliaSonera will invest $ 115 million in the music streaming service Spotify and receive 1.4% of its shares. In addition, the companies plan to develop common advertising and media projects, as well as conduct joint marketing research. Spotify received a valuation of $ 8.53 billion. The deal is reported in a press release on the holding's website .
This is not the first transaction between the two companies. More than five years ago, they had already concluded a similar agreement.
“We have long-term partnerships with TeliaSonera, I am glad that we have reached a new level by signing a strategic cooperation agreement,” said Daniel Ek Ek, CEO and founder of Spotify ( translation of “Vedomosti”).
British investment companies Baillie Gifford , Landsdowne Partners and Rinkelberg Capital , Canadian funds Senvest Capital and Discovery Capital Management , US companies GSV Capital , Technology Crossover Ventures , Northzone , Goldman Sachs and some others also invested in the company.
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Spotify is fighting for its future in the face of tough competition with other services. Companies need investment and new ideas.
On May 21, Megamind wrote that Spotify has signed agreements with a number of TV channels, producers and distributors of video content. According to Daniel Eck, the appearance of video content will expand the audience of the service. Now the company has about 60 million active users.
In late May, Spotify made a deal with Starbucks, an American coffeehouse chain. The coffee houses will now sound music from the playlist service. Visitors to institutions can order compositions from barista. Companies expect that in this way the service will gain more popularity, and Starbucks will attract new customers.
Recall that the message about the TeliaSonera and Spotify deal appeared against the background of yesterday's news about the launch of the rival streaming service Apple Music.
This is not the first transaction between the two companies. More than five years ago, they had already concluded a similar agreement.
“We have long-term partnerships with TeliaSonera, I am glad that we have reached a new level by signing a strategic cooperation agreement,” said Daniel Ek Ek, CEO and founder of Spotify ( translation of “Vedomosti”).
British investment companies Baillie Gifford , Landsdowne Partners and Rinkelberg Capital , Canadian funds Senvest Capital and Discovery Capital Management , US companies GSV Capital , Technology Crossover Ventures , Northzone , Goldman Sachs and some others also invested in the company.
')
Spotify is fighting for its future in the face of tough competition with other services. Companies need investment and new ideas.
On May 21, Megamind wrote that Spotify has signed agreements with a number of TV channels, producers and distributors of video content. According to Daniel Eck, the appearance of video content will expand the audience of the service. Now the company has about 60 million active users.
In late May, Spotify made a deal with Starbucks, an American coffeehouse chain. The coffee houses will now sound music from the playlist service. Visitors to institutions can order compositions from barista. Companies expect that in this way the service will gain more popularity, and Starbucks will attract new customers.
Recall that the message about the TeliaSonera and Spotify deal appeared against the background of yesterday's news about the launch of the rival streaming service Apple Music.
Source: https://habr.com/ru/post/291446/
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