Technological trends from YaC / m
Traditionally, one of the most interesting sections of the annual “Yandex” conference Yet another Conference on Marketing 2015 is devoted to technological trends. This year, the organizers introduced the guests to call tracking. Yandex has invited Alexey Avdeev , Sales Director of Calltouch, to tell how to analyze the sources of calls and optimize advertising campaigns.
“We carefully selected each speaker and tried to make the program as informative as possible — the reports touch on those technologies and tools that every internet marketer should know about,” explained Andrei Sebrant , Yandex Marketing Director and host of the event.
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Alexey Avdeev told the audience how the Calltouch service allocates targeted calls through the voice menu or call center operator redirection, integrates this data with CRM and determines which advertising sources are most effective. Due to this, marketers have the opportunity to optimize contextual advertising, build a competent SEO-strategy, check the conversion of different devices, browsers and site design changes. Thus, using the example of one of the largest Russian car dealers, Calltouch showed an increase in the number of targeted calls by 4.5 times and a reduction in the cost of one call by 3 times.
The presentation of Alexey aroused the interest of both specialists unfamiliar with call tracking and those who had already dealt with it. Before inviting Calltouch to speak at the event, Yandex employees tested the service and were convinced of its effectiveness, and now the conference participants also learned about it.
- I was interested in how call tracking can track final goals if a client came from an email distribution. Alexey explained that Calltouch can determine this both by phone number and by reference, which are indicated in the letter. I think the service can be useful to us, ” Dmitry Budkin , head of the email marketing department of Rambler, shared his impressions.
The recording and presentation of Alexey Avdeev’s speeches are available on the Calltouch.ru website.
“We carefully selected each speaker and tried to make the program as informative as possible — the reports touch on those technologies and tools that every internet marketer should know about,” explained Andrei Sebrant , Yandex Marketing Director and host of the event.
')
Alexey Avdeev told the audience how the Calltouch service allocates targeted calls through the voice menu or call center operator redirection, integrates this data with CRM and determines which advertising sources are most effective. Due to this, marketers have the opportunity to optimize contextual advertising, build a competent SEO-strategy, check the conversion of different devices, browsers and site design changes. Thus, using the example of one of the largest Russian car dealers, Calltouch showed an increase in the number of targeted calls by 4.5 times and a reduction in the cost of one call by 3 times.
The presentation of Alexey aroused the interest of both specialists unfamiliar with call tracking and those who had already dealt with it. Before inviting Calltouch to speak at the event, Yandex employees tested the service and were convinced of its effectiveness, and now the conference participants also learned about it.
- I was interested in how call tracking can track final goals if a client came from an email distribution. Alexey explained that Calltouch can determine this both by phone number and by reference, which are indicated in the letter. I think the service can be useful to us, ” Dmitry Budkin , head of the email marketing department of Rambler, shared his impressions.
The recording and presentation of Alexey Avdeev’s speeches are available on the Calltouch.ru website.
Source: https://habr.com/ru/post/291442/
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