The creators of video advertising will be able to measure brand awareness in the mobile version of YouTube
For ads in the YouTube mobile application, an analytical tool - Brand Lift (measuring the growth of brand awareness) became available.
More than half of YouTube’s traffic comes from mobile devices, reports Marketing Land. Therefore, advertisers need more detailed information to analyze the reaction of mobile users.
Brand Lift will answer at least two questions:
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• Are users' intentions to buy a product increase?
• Is brand awareness increasing?
In April of this year, Google published the results of long-term research on YouTube advertising campaigns using Brand Lift. It turned out that 94% of campaigns, on average, reached 80% memorability.
According to eMarketer , advertisers invest in video for mobile devices less than in video for desktops. It is expected that the share of spending on mobile video advertising in the United States will reach 47.7% by 2019.
More than half of YouTube’s traffic comes from mobile devices, reports Marketing Land. Therefore, advertisers need more detailed information to analyze the reaction of mobile users.
Brand Lift will answer at least two questions:
')
• Are users' intentions to buy a product increase?
• Is brand awareness increasing?
In April of this year, Google published the results of long-term research on YouTube advertising campaigns using Brand Lift. It turned out that 94% of campaigns, on average, reached 80% memorability.
According to eMarketer , advertisers invest in video for mobile devices less than in video for desktops. It is expected that the share of spending on mobile video advertising in the United States will reach 47.7% by 2019.
Source: https://habr.com/ru/post/291322/
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