Yandex was accused of speculation on brands of popular radio stations
On June 4, Megamind wrote that at the conference Yet Another Conference on Marketing , Yandex announced the launch of Yandex.Radio . This is a music streaming service that uses a new way to monetize - audio advertising.
Service users can choose to listen to soundtracks by several criteria: “genre”, “mood”, “occupation”, “era”, and “like on the radio”. The last option allows you to listen to a music repertoire that matches the format of popular radio stations. This caused a negative reaction from representatives of some radio stations, as their brands were used without permission.
The radio holding “European Media Group” ( EMG ) requires to remove references to its brands from the Yandex.Radio service. EMG owns the radio stations Europe Plus , Road Radio and Retro FM . EMG President Ekaterina Tikhomirova, claims that the service “uses the EMG brand image to attract users”
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“We believe that with this positioning of service playlists, users may get an erroneous impression of participation in this project of Europe Plus, as well as that these compositions correspond to the format of Europe Plus and can be heard on the radio station,” she is "Kommersant".
The EMG position is also shared by the Silver Rain radio station, Interfax reports. Its representatives believe that Yandex is illegally using popular brands.
Silver Rain is an independent brand with a 20-year history. Such a position of “Yandex” in relation to someone else's intellectual product is completely inconsistent with the image of a “respectable” company. We will by all legal means strive to stop the illegal use of our brand and bring the perpetrators to justice, ”said Dmitry Savitsky, General Director of Serebryany Dozhd.
Yandex plans to establish a constructive dialogue with radio stations. Representatives of the company explained that no broadcast or retransmission of radio stations is carried out. "For the formation of playlists used a variety of criteria, including the stylistic or genre features of a particular composition, as well as open information about the rotation of certain compositions on radio stations," they noted.
All the necessary rights to music from the catalog Yandex.Radio the company has.
Service users can choose to listen to soundtracks by several criteria: “genre”, “mood”, “occupation”, “era”, and “like on the radio”. The last option allows you to listen to a music repertoire that matches the format of popular radio stations. This caused a negative reaction from representatives of some radio stations, as their brands were used without permission.
The radio holding “European Media Group” ( EMG ) requires to remove references to its brands from the Yandex.Radio service. EMG owns the radio stations Europe Plus , Road Radio and Retro FM . EMG President Ekaterina Tikhomirova, claims that the service “uses the EMG brand image to attract users”
')
“We believe that with this positioning of service playlists, users may get an erroneous impression of participation in this project of Europe Plus, as well as that these compositions correspond to the format of Europe Plus and can be heard on the radio station,” she is "Kommersant".
The EMG position is also shared by the Silver Rain radio station, Interfax reports. Its representatives believe that Yandex is illegally using popular brands.
Silver Rain is an independent brand with a 20-year history. Such a position of “Yandex” in relation to someone else's intellectual product is completely inconsistent with the image of a “respectable” company. We will by all legal means strive to stop the illegal use of our brand and bring the perpetrators to justice, ”said Dmitry Savitsky, General Director of Serebryany Dozhd.
Yandex plans to establish a constructive dialogue with radio stations. Representatives of the company explained that no broadcast or retransmission of radio stations is carried out. "For the formation of playlists used a variety of criteria, including the stylistic or genre features of a particular composition, as well as open information about the rotation of certain compositions on radio stations," they noted.
All the necessary rights to music from the catalog Yandex.Radio the company has.
Source: https://habr.com/ru/post/291294/
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