Odnoklassniki income from the sale of gifts and labels for 2014 exceeded 4 billion rubles
Last year, the Odnoklassniki social network earned over 4 billion rubles from gifts and stickers, which is more than 11% of Mail.ru's total revenue. This item of income ranked first in the financial report of the company. The second place is for games, and the third is for advertising.
"My World" and "Classmates" brought the Mail.ru holding in the amount of 12.4 billion rubles. The holding's revenue for 2014 reached 35.7 billion.
In the network "Odnoklassniki" introduced its own virtual currency - "OK". You can buy it through the terminal, using a bank card, electronic money or a mobile phone account. 50 pieces of "OK" will cost about 50 rubles. When paying from a mobile phone - 85 rubles.
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Gifts are pictures of congratulations, funny texts and other inscriptions. Gifts from the "Popular" section are from 2 to 25 "OK". Stickers from the sections "Love" or "Fun" are more expensive - up to 85 "OK", RBC reports .
VKontakte social network also sells gifts at an average cost of 21 rubles. Its revenue in 2014 amounted to 4.3 billion rubles. The main articles of the network income are advertising and games.
The company Facebook has its own store of animated stickers. It was opened in the mobile and desktop versions in 2013. The web version of the social network offers users about 100 collections of free stickers. Facebook revenue for the first quarter of 2015 increased by 42% over the same period last year and amounted to $ 3.54 billion. Facebook earned 94% of all money ($ 3.32 billion) from advertising, the remaining 6% from selling stickers and everything else.
"My World" and "Classmates" brought the Mail.ru holding in the amount of 12.4 billion rubles. The holding's revenue for 2014 reached 35.7 billion.
In the network "Odnoklassniki" introduced its own virtual currency - "OK". You can buy it through the terminal, using a bank card, electronic money or a mobile phone account. 50 pieces of "OK" will cost about 50 rubles. When paying from a mobile phone - 85 rubles.
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Gifts are pictures of congratulations, funny texts and other inscriptions. Gifts from the "Popular" section are from 2 to 25 "OK". Stickers from the sections "Love" or "Fun" are more expensive - up to 85 "OK", RBC reports .
VKontakte social network also sells gifts at an average cost of 21 rubles. Its revenue in 2014 amounted to 4.3 billion rubles. The main articles of the network income are advertising and games.
The company Facebook has its own store of animated stickers. It was opened in the mobile and desktop versions in 2013. The web version of the social network offers users about 100 collections of free stickers. Facebook revenue for the first quarter of 2015 increased by 42% over the same period last year and amounted to $ 3.54 billion. Facebook earned 94% of all money ($ 3.32 billion) from advertising, the remaining 6% from selling stickers and everything else.
Source: https://habr.com/ru/post/291288/
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