By 2020, 2/3 of the world's population will have smartphones

According to the company Ing. LM Ericsson AB., By 2020, more than 2/3 of the world's population will use smartphones. In quantitative terms, this is 6.1 billion people. One of the main reasons for this rapid growth is the development of the mobile Internet, Vedomosti reports. “Compared to this growth, the current revolution in the processing of large data arrays will seem something like the invention of a floppy disk,” comments Rima Qureshi, director of strategy at Ericsson.



In addition to Erricsson, the forecast for the cellular market was also provided by the consulting company PwC. According to the PwC report, most of the mobile traffic will soon come to streaming video content. Already in 2017, analysts believe the company, more than 50% of the inhabitants of the Earth will connect to the Web through the use of mobile devices. And the company's revenue from the provision of mobile access should reach $ 431.5 billion. By 2019, more than 2/3 of the funds spent on accessing the Network will be accounted for by mobile gadgets.



The overall growth in the multimedia and entertainment market in the coming years will amount to 5.1%, increasing to $ 2.2 trillion by 2019. The fastest growth will be shown by the revenues of operators providing access to the Network. A cumulative increase of 8.8% is expected here. In 2019, revenue reached $ 686.3 billion. In second place is the growth in advertising revenue, from 4.7% and 666.8 billion. Consumer spending will start to grow at a rate of about 2.9% per year, reaching $ 880.3 in 2019

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Thanks to the development of the mobile segment of the Network, users do not have problems with access to such content as movies, music and books. This has a serious impact on the business of media companies. “Consumers will pay for content, but choose how and when to pay,” says Marcel Fenez, head of multimedia and entertainment markets at PwC.



According to Ericsson, by 2020 the volume of data transmitted via smartphones will increase 10 times.