"Yandex" finally revealed the details of the purchase of the Adfox advertising platform
In the fall of 2014, Yandex , the company controlling the Russian search engine Yandex , acquired the Adfox advertising platform. Until now, the details of the transaction have not been disclosed.
And only yesterday, June 2, the details of the transaction became known. Adfox cost the buyer $ 11.3 million. However, Yandex contributed only $ 8.5 million. The company will pay the remaining $ 2.8 million in equal installments of $ 1.4 million within two years after the transaction.
For Yandex, this method of calculation is a well-established practice. For example, at the beginning of this year, Ros.Taxi was bought in the same way, Megamind wrote .
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The first half of the amount, 500 million rubles, Yandex pays out in two stages. At the time of purchase was given 120 million rubles. 380 million were designated as deferred payment. This part of the amount must be paid when the translation of the client base is completed and the purchased system is integrated with Yandex services. Further, under the terms of the transaction, the founders of Ros.Taxi can receive another 500 million rubles in shares three years after the closing of the transaction.
Yandex representatives note that only the Adfox technology platform was purchased, and not the company itself. But some of its developers are now working in Yandex, CNews reports .
Adfox includes a full range of advertising services: planning, management, analysis of advertising campaigns; placement of banners, mobile advertising and videos. At the time of purchase, its partners were 12 of the 20 largest media holdings in Russia. The number of applications processed per day reached a billion, and the number of customers - 750 thousand.
Thanks to the acquisition of the Yandex platform, it was possible to work with media holdings and other representatives of the premium segment of Internet publishers. Now the company can offer services for large advertisers.
The integration of Adfox into the Yandex advertising network was completed in April of this year. According to the company, with a new advertising platform, some partners were able to increase their income by 50%.
Previous acquisition of Yandex in the online advertising market was Avaps. It also concentrated the assets of the advertising agency "MediaSailing". The amount of the transaction amounted to 85 million rubles.
And only yesterday, June 2, the details of the transaction became known. Adfox cost the buyer $ 11.3 million. However, Yandex contributed only $ 8.5 million. The company will pay the remaining $ 2.8 million in equal installments of $ 1.4 million within two years after the transaction.
For Yandex, this method of calculation is a well-established practice. For example, at the beginning of this year, Ros.Taxi was bought in the same way, Megamind wrote .
')
The first half of the amount, 500 million rubles, Yandex pays out in two stages. At the time of purchase was given 120 million rubles. 380 million were designated as deferred payment. This part of the amount must be paid when the translation of the client base is completed and the purchased system is integrated with Yandex services. Further, under the terms of the transaction, the founders of Ros.Taxi can receive another 500 million rubles in shares three years after the closing of the transaction.
Yandex representatives note that only the Adfox technology platform was purchased, and not the company itself. But some of its developers are now working in Yandex, CNews reports .
Adfox includes a full range of advertising services: planning, management, analysis of advertising campaigns; placement of banners, mobile advertising and videos. At the time of purchase, its partners were 12 of the 20 largest media holdings in Russia. The number of applications processed per day reached a billion, and the number of customers - 750 thousand.
Thanks to the acquisition of the Yandex platform, it was possible to work with media holdings and other representatives of the premium segment of Internet publishers. Now the company can offer services for large advertisers.
The integration of Adfox into the Yandex advertising network was completed in April of this year. According to the company, with a new advertising platform, some partners were able to increase their income by 50%.
Previous acquisition of Yandex in the online advertising market was Avaps. It also concentrated the assets of the advertising agency "MediaSailing". The amount of the transaction amounted to 85 million rubles.
Source: https://habr.com/ru/post/291208/
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