News Media will restart Marker with a focus on digital, social networks and youth
The management of the media holding News Media has decided to restart Marker . It is planned to make a bet on the youth audience. The editor-in-chief of Izvestia, Alexander Potapov, and his deputy, Anastasia Kashevarova , will work on this.
“It was a consolidated decision that it was necessary to create a resource that would meet the needs of our young people, and entered into all the gadgets of the country. Two weeks later, Sasha Potapov and I should present the concept of the project, ”Anastasia reports.
It should be noted that initially “Marker” should have been developed in this particular direction, but so far the results leave much to be desired, reports Roem.ru.
')
“The chief has always focused us on digital, on the Internet, on the social network, on the youth. Unfortunately, this glade is empty. Business and socio-political media have become boring and tedious, one can say patterned. We all think that we need to focus on the "nerds" and "elite", but all have forgotten about the youth, " writes Kashevarova on his Facebook page.
The publication was launched in March 2010. The first editor of Marker was Alexander Malyutin. He viewed Marker as a replacement for Kommersant and Vedomosti: “A newspaper that describes events, news, the background of current events in business, the business world: in banks, in industry, in finance.” However, in December, Maliutin left the post. Instead, the publication was headed by Irina Ivanova, ex-editor of Life News policy.
Materials "Marker" almost ceased to be updated in August 2012. At that time, its chief editor was Alexander Potapov. He claimed that it was a temporary simple: “No closure. Redistributing forces, thinking and getting ready to tear everyone apart in September! ”
But the attendance of the publication continued to fall, and a maximum of two materials per day appeared on the resource. The last update was on September 6, 2013. Today, the number of daily visitors to Marker.ru does not exceed thousands of people.
Attendance statistics of marker.ru according to LiveInternet
Media holding "News Media" was founded in 2001. In addition to Marker and Izvestia, it includes LifeNews , Your Day , Life Weekly , SUPER.RU portal, BUBBLE comic magazine and Russian news service .
The CEO of the holding is Aram Gabrelyanov .
The company's turnover exceeds 1.5 billion rubles a year.
“It was a consolidated decision that it was necessary to create a resource that would meet the needs of our young people, and entered into all the gadgets of the country. Two weeks later, Sasha Potapov and I should present the concept of the project, ”Anastasia reports.
It should be noted that initially “Marker” should have been developed in this particular direction, but so far the results leave much to be desired, reports Roem.ru.
')
“The chief has always focused us on digital, on the Internet, on the social network, on the youth. Unfortunately, this glade is empty. Business and socio-political media have become boring and tedious, one can say patterned. We all think that we need to focus on the "nerds" and "elite", but all have forgotten about the youth, " writes Kashevarova on his Facebook page.
The publication was launched in March 2010. The first editor of Marker was Alexander Malyutin. He viewed Marker as a replacement for Kommersant and Vedomosti: “A newspaper that describes events, news, the background of current events in business, the business world: in banks, in industry, in finance.” However, in December, Maliutin left the post. Instead, the publication was headed by Irina Ivanova, ex-editor of Life News policy.
Materials "Marker" almost ceased to be updated in August 2012. At that time, its chief editor was Alexander Potapov. He claimed that it was a temporary simple: “No closure. Redistributing forces, thinking and getting ready to tear everyone apart in September! ”
But the attendance of the publication continued to fall, and a maximum of two materials per day appeared on the resource. The last update was on September 6, 2013. Today, the number of daily visitors to Marker.ru does not exceed thousands of people.
Attendance statistics of marker.ru according to LiveInternet
Media holding "News Media" was founded in 2001. In addition to Marker and Izvestia, it includes LifeNews , Your Day , Life Weekly , SUPER.RU portal, BUBBLE comic magazine and Russian news service .
The CEO of the holding is Aram Gabrelyanov .
The company's turnover exceeds 1.5 billion rubles a year.
Source: https://habr.com/ru/post/291126/
All Articles