Popular content project BuzzFeed decided to enter the IPO
At the Code Conference conference, the head of BuzzFeed media company, Jonah Peretti, said he plans to make an IPO. This conversation has been going on since last year. The first to mention this was the president of the company, Greg Coleman. But then the very possibility of exit was considered and no decision in principle was made.
Over the past few years, BuzzFeed has become a very popular platform, moving from simple aggregation of content and articles to a combination of several formats, including video content. The management of the resource managed to organize the harmonious coexistence of business content with entertainment and even political. Media company successfully engaged in the production of video content. Its YouTube channels provide about a billion views monthly.
“We are very focused on international development; we are trying to cover different platforms; and we are very focused on the further development of our video business, ”said the head of BuzzFeed.
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However, the combination of several areas of work of the company has repeatedly caused criticism ambiguous business model, reports The Guardian.
Despite the opinion of critics, in August last year, Andressen Horovits invested $ 50 million in BuzzFeed. It was the fifth round of financing in the history of the company. Then her valuation reached $ 850 million. Now the company is estimated at $ 1.5-2 billion. Profit information is not disclosed yet.
Last year, The Walt Disney considered the possibility of acquiring a media company. Probably, the parties failed to reach an agreement on the issue of price - the BuzzFeed management requested more than a billion dollars.
Each month, the resource is visited by about 200 million users. BuzzFeed can rightly be called one of the most successful content projects. The company's annual revenue for 2014 should have been $ 120 million. This amount was called Bloomberg experts. The number of BuzzFeed workers will soon reach thousands.
The management of the media company does not cooperate with advertisers in principle. On the site there is no any advertising, including banner. The exception is native advertising. It fits naturally into the format of the publication and is a sponsor publication.
Over the past few years, BuzzFeed has become a very popular platform, moving from simple aggregation of content and articles to a combination of several formats, including video content. The management of the resource managed to organize the harmonious coexistence of business content with entertainment and even political. Media company successfully engaged in the production of video content. Its YouTube channels provide about a billion views monthly.
“We are very focused on international development; we are trying to cover different platforms; and we are very focused on the further development of our video business, ”said the head of BuzzFeed.
')
However, the combination of several areas of work of the company has repeatedly caused criticism ambiguous business model, reports The Guardian.
Despite the opinion of critics, in August last year, Andressen Horovits invested $ 50 million in BuzzFeed. It was the fifth round of financing in the history of the company. Then her valuation reached $ 850 million. Now the company is estimated at $ 1.5-2 billion. Profit information is not disclosed yet.
Last year, The Walt Disney considered the possibility of acquiring a media company. Probably, the parties failed to reach an agreement on the issue of price - the BuzzFeed management requested more than a billion dollars.
Each month, the resource is visited by about 200 million users. BuzzFeed can rightly be called one of the most successful content projects. The company's annual revenue for 2014 should have been $ 120 million. This amount was called Bloomberg experts. The number of BuzzFeed workers will soon reach thousands.
The management of the media company does not cooperate with advertisers in principle. On the site there is no any advertising, including banner. The exception is native advertising. It fits naturally into the format of the publication and is a sponsor publication.
Source: https://habr.com/ru/post/291050/
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