The Verge and Re / code editions will merge and adjust topics.
Media holding Vox Media is ready to purchase the business edition Re / code . The holding already owns such publications as The Verge , Polygon , Eater and SB Nation . After that, The Verge will change the theme and will publish materials about science, entertainment, travel and other non-business aspects. Events from the business world will be covered by Re / code. The amount of the transaction is not disclosed.
According to Neil Patel, the editor-in-chief of The Verge, the magazine managed to increase its monthly attendance to 24.5 million, which is 33% more than in April 2014, due to a reduction in business materials.
The Re / code publication was founded by The Wall Street Journal by Karoly Swisher and Walt Mossberg. According to Neil Patel, they managed to create "one of the best business publications in the world and an incomparable series of conferences." After the acquisition, the publication will retain its brand and website, reports The Verge. However, materials with reviews of devices will now be published in The Verge. This change will further focus Re / code on business issues. And Walt Mossberg will write for both editions.
Re / code was launched in 2014. This happened after the All Things D section was closed in The Wall Street Journal. He was dedicated to IT business.
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Vox Media CEO Jim Bankoff explained the reasons for acquiring Re / code and other similar titles. "Megamind" leads a fragment of the memo in the translation of the publication Roem.ru:
In addition, Bankoff noted that readers who regularly visit The Verge and Re / code, constitute only 4% of the total number of visitors, despite the fact that the topics of publications are in many ways similar. According to comScore research, about 1.5 million people visit Re / code every month.
On May 12, Megamind wrote that Verizon bought the AOL media holding for $ 4.4 billion. The Verizon property will also be covered by Techrunch , Engadget and The Huffington Post .
According to Neil Patel, the editor-in-chief of The Verge, the magazine managed to increase its monthly attendance to 24.5 million, which is 33% more than in April 2014, due to a reduction in business materials.
The Re / code publication was founded by The Wall Street Journal by Karoly Swisher and Walt Mossberg. According to Neil Patel, they managed to create "one of the best business publications in the world and an incomparable series of conferences." After the acquisition, the publication will retain its brand and website, reports The Verge. However, materials with reviews of devices will now be published in The Verge. This change will further focus Re / code on business issues. And Walt Mossberg will write for both editions.
Re / code was launched in 2014. This happened after the All Things D section was closed in The Wall Street Journal. He was dedicated to IT business.
')
Vox Media CEO Jim Bankoff explained the reasons for acquiring Re / code and other similar titles. "Megamind" leads a fragment of the memo in the translation of the publication Roem.ru:
Re / code is a recognized leader in holding IT business conferences in terms of content, organization and quality. Vox Media will benefit from having an ally in this field, and we will try to use these opportunities for other media brands.
In addition, Bankoff noted that readers who regularly visit The Verge and Re / code, constitute only 4% of the total number of visitors, despite the fact that the topics of publications are in many ways similar. According to comScore research, about 1.5 million people visit Re / code every month.
On May 12, Megamind wrote that Verizon bought the AOL media holding for $ 4.4 billion. The Verizon property will also be covered by Techrunch , Engadget and The Huffington Post .
Source: https://habr.com/ru/post/290976/
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