WayForPay: About Mobile Commerce in Numbers (Infographics)
Due to the active development of mobile commerce in the world, we analyzed and combined the latest global data in the field of m-commerce and decided to share information.
In the world, following e-commerce, the direction of mobile commerce is actively developing. In some countries, the direction has already reached its peak of development. In Ukraine, m-commerce can be said “at the start,” however, given the pace of development of e-commerce, active mobile shopping is a matter of the near future.
According to Google, already 20% of Uanet traffic is visits from mobile devices. Prom.ua analysts say that in 2014, on average per month, the number of purchases on the portal using a tablet about 10 thousand and 11.6 thousand purchases were made monthly from smartphones.
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Considering the experience of foreign countries, the use of mobile should not only generate traffic to the site, but also the ability to make a full purchase cycle - i.e. making payment for a product or service.
Thus, according to a study by Adyen, today the turnover of payments from mobile devices in Europe in the first quarter of 2015 already amounts to about 28.6% of the total mass of online payments. In leaders, for the given period England - at which more than 44% of payments from mobile.
If we talk about the ratio of online payments from mobile devices in the total mass of online payments on Ukrainian websites, according to Wayforpay statistics for some types of business, this indicator can reach up to 40%, and on average does not exceed 14%.
Focusing on the needs of the user and for the motivation to become not just a site visitor from a mobile, but to make a purchase - the process of choosing and buying goods must be as simple and fast as possible. According to a Barclays study, more than 16.5% note that the process of buying through a mobile device is long and not entirely convenient, and another 9% say that entering payment data takes a lot of time. In the case, with the speed of making the payment, it is important to realize payment in a mobile application in one click, to which the Wayforpay team took the direction when developing the system.
Team WayForPay.
Infographics
In the world, following e-commerce, the direction of mobile commerce is actively developing. In some countries, the direction has already reached its peak of development. In Ukraine, m-commerce can be said “at the start,” however, given the pace of development of e-commerce, active mobile shopping is a matter of the near future.
According to Google, already 20% of Uanet traffic is visits from mobile devices. Prom.ua analysts say that in 2014, on average per month, the number of purchases on the portal using a tablet about 10 thousand and 11.6 thousand purchases were made monthly from smartphones.
')
Considering the experience of foreign countries, the use of mobile should not only generate traffic to the site, but also the ability to make a full purchase cycle - i.e. making payment for a product or service.
Thus, according to a study by Adyen, today the turnover of payments from mobile devices in Europe in the first quarter of 2015 already amounts to about 28.6% of the total mass of online payments. In leaders, for the given period England - at which more than 44% of payments from mobile.
If we talk about the ratio of online payments from mobile devices in the total mass of online payments on Ukrainian websites, according to Wayforpay statistics for some types of business, this indicator can reach up to 40%, and on average does not exceed 14%.
Focusing on the needs of the user and for the motivation to become not just a site visitor from a mobile, but to make a purchase - the process of choosing and buying goods must be as simple and fast as possible. According to a Barclays study, more than 16.5% note that the process of buying through a mobile device is long and not entirely convenient, and another 9% say that entering payment data takes a lot of time. In the case, with the speed of making the payment, it is important to realize payment in a mobile application in one click, to which the Wayforpay team took the direction when developing the system.
Team WayForPay.
Infographics
Source: https://habr.com/ru/post/290966/
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