Twitter is negotiating the purchase of service Flipboard

Photo: Recode

Twitter's microblogging network is negotiating the purchase of a Flipboard aggregator, while companies have been trying to agree from the beginning of the year. The author of the idea of ​​buying an aggregator is Twitter financial manager Anthony Noto, reports Recode. Now the final decision on the transaction has not yet been made, and the discussion is suspended. Flipboard capitalization is estimated at about $ 1 billion, the purchase of the company, if it takes place, will be held not for cash, but for Twitter shares.

Both companies have been working together for several years in several directions. The idea of ​​buying an aggregator may have emerged because of the dissatisfaction of Twitter investors, who want to increase the audience and frequent updates of social network products.

At the beginning of 2015, there was some reduction in the growth of the microblogging service audience. Now the total Twitter user base is about 100 million people. Unfortunately, the Twitter management does not disclose the dynamics of the number of users.
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Flipboard has a user base of several hundred million people. The service itself is a news aggregator on various topics. Flipboard was launched in 2010.