How do cellular operators use subscriber information?
In 2013, a quarter of the movements of Muscovites were trips from one end of the city to the other through the center, indicating a shortage of chord roads connecting the outskirts of Moscow. Every day, no more than 10% of residents move around Moscow, which means that Moscow traffic jams will continue to grow. This information was obtained by Megafon and Thomson Reuters, having processed the data array of the cellular operator.
Processing big data gives you the opportunity to improve business efficiency and competitiveness of the company. Technology allows us to assess the prospects for the development of products, allocate costs, create a new client experience through smart services and services, says Roman Postnikov , director of MegaFon for segment marketing and client analytics.
The telecom operator has geolocation information on the number of customers at each base station, data on customer costs, calls and messages. To personalize products for subscribers, a huge amount of data needs to be analyzed in real time. We are talking about hundreds of thousands of transactions per second.
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Big Three actively uses big data. VimpelCom promotes its services and analyzes the quality of service at the subscriber level, combats fraud, selects the best places for sales offices. MTS creates individual offers for customers, predicts the behavior of subscribers, improves the quality of coverage, develops search and web services.
Telecom operators can monetize data using external services. MTS, Megafon and VimpelCom are implementing projects with the Moscow government. The data is used for urban planning and infrastructure development. Information about the number of users in the area helps the authorities to resolve issues with traffic and build socially significant objects.
Processing big data gives you the opportunity to improve business efficiency and competitiveness of the company. Technology allows us to assess the prospects for the development of products, allocate costs, create a new client experience through smart services and services, says Roman Postnikov , director of MegaFon for segment marketing and client analytics.
The telecom operator has geolocation information on the number of customers at each base station, data on customer costs, calls and messages. To personalize products for subscribers, a huge amount of data needs to be analyzed in real time. We are talking about hundreds of thousands of transactions per second.
')
Big Three actively uses big data. VimpelCom promotes its services and analyzes the quality of service at the subscriber level, combats fraud, selects the best places for sales offices. MTS creates individual offers for customers, predicts the behavior of subscribers, improves the quality of coverage, develops search and web services.
Telecom operators can monetize data using external services. MTS, Megafon and VimpelCom are implementing projects with the Moscow government. The data is used for urban planning and infrastructure development. Information about the number of users in the area helps the authorities to resolve issues with traffic and build socially significant objects.
Source: https://habr.com/ru/post/290924/
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