The success story of the Russian gadget Lightpack, who collected $ 500,000 on Kickstarter in 36 days
In May 2013, the Russian hardware-project Lightpack, which produces background illumination for monitors and televisions, collected $ 500,000 on Kickstarter.
Co- founder Mikhail Sannikov, who has already left the project, is aka atarity . He wrote extensive material on preparing and conducting a crowdfunding campaign, mistakes and good points, principles of working with the audience and competitors, as well as all the intricacies that any project that goes to Kickstarter should consider.
Michael has long been asked in the comments to the posts about Lightpack to tell how they came out on Kickstarter, and many will be interested to read a detailed article. Therefore, I will publish an announcement here, so that those interested do not miss this entertaining article.
')
Full version of the success story.
Co- founder Mikhail Sannikov, who has already left the project, is aka atarity . He wrote extensive material on preparing and conducting a crowdfunding campaign, mistakes and good points, principles of working with the audience and competitors, as well as all the intricacies that any project that goes to Kickstarter should consider.
Michael has long been asked in the comments to the posts about Lightpack to tell how they came out on Kickstarter, and many will be interested to read a detailed article. Therefore, I will publish an announcement here, so that those interested do not miss this entertaining article.
')
Full version of the success story.
Source: https://habr.com/ru/post/290908/
All Articles