Social network for investors eToro opens a representative office in Russia
The venture fund of Sberbank SBT Venture Capital became a co-owner of the social network for eToro investors in November 2014, having invested $ 27 million with the Chinese corporation Ping An . Now it has become known that eToro is opening a representative office in Russia.
The head of the social network in Russia, Pavel Salas, confirmed that a full cycle of services in Russian is being launched in our country. eToro combines the functions of trading, social and mobile platforms. Social network users can invest in other traders' portfolios, manage their investment portfolios, open and close positions and place trading orders. In addition, the investor can "copy" himself any transaction that he likes.
The number of network users in 140 countries of the world reaches 4 million. Among them, Russian users are still less than 5%. “But the potential of the market is high, we hope to increase the Russian audience many times over,” Mr. Salas told Kommersant.
To launch in Russia, eToro plans to invest about $ 3-4 million in marketing. After a year and a half of work on the Russian market, the project is expected to become profitable. eToro derives revenue from the price difference between the purchase of assets from counterparties and the sale to the end user, explains Salas. From the proceeds in this way, commission is paid to counterparties and deductions to popular investors, whose transactions were “copied” by other users.
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Russian eToro competitors are Alpari , Plus500 , Forex Club , and Finam . But, according to Andrey Romanenko, managing partner of Run Capital , their competitive advantages consist only in the amount of commission, the stability of the trading terminal, the range of tools and so on. “At the same time, the potential volume of the market is rather small and amounts to several million active users in the world. In such conditions, platforms compete for their users, primarily through marketing, ”says Mr. Romanenko. Therefore, in such a situation, eToro as a social network, especially for the younger generation, looks preferable to other similar services.
According to Interfax-CEA , over the past year, the Forex market has shrunk by 20%. The leading players were: Alpari - 120.0 thousand clients (28.3% of the market), Forex Club - 71.8 thousand (16.9%) and Teletrade - 61.5 thousand (14.5%).
According to Alexey Solovyov, the managing director of Prostor Capital , the largest online brokers are waiting for the growth of the Russian Internet trading market.
The head of the social network in Russia, Pavel Salas, confirmed that a full cycle of services in Russian is being launched in our country. eToro combines the functions of trading, social and mobile platforms. Social network users can invest in other traders' portfolios, manage their investment portfolios, open and close positions and place trading orders. In addition, the investor can "copy" himself any transaction that he likes.
The number of network users in 140 countries of the world reaches 4 million. Among them, Russian users are still less than 5%. “But the potential of the market is high, we hope to increase the Russian audience many times over,” Mr. Salas told Kommersant.
To launch in Russia, eToro plans to invest about $ 3-4 million in marketing. After a year and a half of work on the Russian market, the project is expected to become profitable. eToro derives revenue from the price difference between the purchase of assets from counterparties and the sale to the end user, explains Salas. From the proceeds in this way, commission is paid to counterparties and deductions to popular investors, whose transactions were “copied” by other users.
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Russian eToro competitors are Alpari , Plus500 , Forex Club , and Finam . But, according to Andrey Romanenko, managing partner of Run Capital , their competitive advantages consist only in the amount of commission, the stability of the trading terminal, the range of tools and so on. “At the same time, the potential volume of the market is rather small and amounts to several million active users in the world. In such conditions, platforms compete for their users, primarily through marketing, ”says Mr. Romanenko. Therefore, in such a situation, eToro as a social network, especially for the younger generation, looks preferable to other similar services.
According to Interfax-CEA , over the past year, the Forex market has shrunk by 20%. The leading players were: Alpari - 120.0 thousand clients (28.3% of the market), Forex Club - 71.8 thousand (16.9%) and Teletrade - 61.5 thousand (14.5%).
According to Alexey Solovyov, the managing director of Prostor Capital , the largest online brokers are waiting for the growth of the Russian Internet trading market.
Source: https://habr.com/ru/post/290840/
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