Streaming service Spotify plans to attract new users by adding video content
Music service Spotify will offer its users video content. The company has entered into a number of agreements with the ESPN sports channel, ABC , BBC , Comedy Central , producer and distributor of Condé Nast Entertainment , Fusion , Maker Studios , NBC , TED and Vice News .
According to the founder of Spotify, Daniel Eck, the appearance of video content will expand the audience of the service. Now the company has about 60 million active users.
Apple plans to release its streaming service in June. May 19, "Megamind" wrote that its launch can start with Russia. However, Apple does not plan to launch free listening to music. Of the 60 million Spotify users, only 15 million have a paid subscription.
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Spotify is fighting for its future in the face of tough competition with other services. Therefore, the company hastily tries to retain existing and attract more new users.
“We have been competing with these companies — Google and Apple — for years. But we have a very different audience: Spotify has a much younger audience than Apple. And since Apple’s audience is older, its musical tastes are already established, it rarely changes them, ” said Daniel Ek to the Financial Times.
Many experts and Spotify partners are convinced that the free streaming scheme is inefficient and will lead the company to collapse.
Yesterday, Megamind wrote that the streaming service made a deal with the American chain of coffee shops Starbucks . Coffee houses will now play music from the Spotify playlist. Visitors to institutions can order compositions from baristas. Companies expect that this will create a “new generation musical ecosystem”. In addition, the service will gain more popularity, and Starbucks will attract new customers.
In 2014, Spotify's revenue grew by 44% and exceeded a billion dollars. Operating loss reached $ 165 million and continues to grow.
According to the founder of Spotify, Daniel Eck, the appearance of video content will expand the audience of the service. Now the company has about 60 million active users.
Apple plans to release its streaming service in June. May 19, "Megamind" wrote that its launch can start with Russia. However, Apple does not plan to launch free listening to music. Of the 60 million Spotify users, only 15 million have a paid subscription.
')
Spotify is fighting for its future in the face of tough competition with other services. Therefore, the company hastily tries to retain existing and attract more new users.
“We have been competing with these companies — Google and Apple — for years. But we have a very different audience: Spotify has a much younger audience than Apple. And since Apple’s audience is older, its musical tastes are already established, it rarely changes them, ” said Daniel Ek to the Financial Times.
Many experts and Spotify partners are convinced that the free streaming scheme is inefficient and will lead the company to collapse.
Yesterday, Megamind wrote that the streaming service made a deal with the American chain of coffee shops Starbucks . Coffee houses will now play music from the Spotify playlist. Visitors to institutions can order compositions from baristas. Companies expect that this will create a “new generation musical ecosystem”. In addition, the service will gain more popularity, and Starbucks will attract new customers.
In 2014, Spotify's revenue grew by 44% and exceeded a billion dollars. Operating loss reached $ 165 million and continues to grow.
Source: https://habr.com/ru/post/290806/
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