IPad tablets dropped to seventh place for shipments to Russia

IPad shipments to Russia fell in one year by 85.3% in monetary terms, dropping from second to seventh place, RBC reports . Among the reasons for the loss of popularity of tablets called the emergence of phablet from Apple and a general decline in interest in devices of this type.



In November 2014, Apple's tablet sales for the first time went down according to IDC calculations. In 2014, the growth of the entire tablet computer market slowed down compared with 2013, when tablet sales grew to 52.5% compared with 2012.

In February 2015, for the first time in history, sales of tablet computers worldwide fell . Apple remained the leader in sales with a share of 21.4%, although year-on-year sales of Apple tablets in the fourth quarter fell by 17.8% to 21.4 million.
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In early 2014, the iPad was the second most popular tablet among users in Russia. The rating has changed over the year: Samsung remained the leader in deliveries - the Korean manufacturer's devices in the first quarter of 2015 amounted to 16.2%, Explay ranked second, and Asus ranked third. The fourth and fifth positions were taken by Digma and Prestigio.

In monetary terms, shipments of iPads were down 85.3% for the year. The line is ranked seventh in deliveries to Russia. The result is explained by the general decline in interest in the tablets, as well as the start of sales of the iPhone 6 Plus, which, according to Read it Later Inc., distracts the owners from the tablet. According to them, the emergence of a smartphone with a 5.5-inch screen could change the balance of power within the Apple ecosystem.