Playing Spotify music in coffee houses Starbucks will make DJ barista

Music streaming service Spotify made a deal with the American chain of coffee shops Starbucks . The coffee houses will now sound music from the playlist service. Visitors to institutions can order certain compositions from baristas.

Companies expect that this will create a “new generation musical ecosystem”. In addition, the service will gain more popularity, and Starbucks will attract new customers.

7 thousand points of Starbucks in the US before the end of the spring will be able to offer a new service. Further service will be distributed in the UK and Canada. Employees of coffee shops will be given a premium account. He will give them the opportunity to make playlists.

Select songs to listen to allow visitors to institutions. To do this, you must vote for your favorite track. In accordance with the results of voting playlists are updated. According to Daniel Eck, CEO of Spotify, barista actually become DJs.
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According to Jorge Espinel, Spotify Development Director, Starbucks does an excellent job of advertising its core and value-added services. Now, in accordance with the loyalty program , Spotify users will be able to earn "stars" using the paid services of the music service. Your bonuses can be exchanged for free coffee.

This collaboration is organized for the first time in the history of Starbucks. At the moment, 10 million people are participating in the loyalty program. Spotify is used by 60 million people worldwide. Starbucks management hopes for the success of the joint project and considers such cooperation promising.

This year, Starbucks announced the termination of related CD sales in its establishments, reminds The Verge. According to the company, music has always occupied a special place in the atmosphere of a coffee shop. So it will be now. Just as part of a new strategy, the company is changing the music format.