The launch of Apple streaming service can start from Russia
Apple is going to launch music streaming service in several countries around the world. Start of the project is scheduled for June. According to the testimony of representatives of some record labels, the launch of the project can begin with Russia.
Several Russian record companies received a request to expand the rights to use their musical compositions. Apple plans to use the tracks in its new service, a representative from one of the labels explained.
The opinion of Western companies on this subject is ambiguous. Some believe that this is the launch of Apple iTunes Radio in Russia. Yet another source confirms the assumption of Russian labels.
The company is set to reveal the details of the launch on June 8 at the Apple WWDC conference in San Francisco. While it is known that the project is based on the service Beats Music , which last year was purchased by Apple for $ 3 billion. In addition, the streaming project includes a social network for musicians, Vedomosti reports.
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Apple is the world's largest player in the legal digital music market. However, until now, the company was engaged only in the sale of music content through the online store iTunes . According to research by the International Federation of the Recording Industry (IFPI), sales of music tracks and albums are falling. So, last year they fell by 8%. And the revenue of streaming services increased by 39% compared with 2013. Moreover, in the first quarter of this year, the revenue from digital music downloads for the first time was lower than the streaming revenue.
The Russian streaming market is of interest not only to Apple. Last year in Russia , the launch of the Spotify service was planned . However, in early 2015, the company curtailed its activities.
Several Russian record companies received a request to expand the rights to use their musical compositions. Apple plans to use the tracks in its new service, a representative from one of the labels explained.
The opinion of Western companies on this subject is ambiguous. Some believe that this is the launch of Apple iTunes Radio in Russia. Yet another source confirms the assumption of Russian labels.
The company is set to reveal the details of the launch on June 8 at the Apple WWDC conference in San Francisco. While it is known that the project is based on the service Beats Music , which last year was purchased by Apple for $ 3 billion. In addition, the streaming project includes a social network for musicians, Vedomosti reports.
')
Apple is the world's largest player in the legal digital music market. However, until now, the company was engaged only in the sale of music content through the online store iTunes . According to research by the International Federation of the Recording Industry (IFPI), sales of music tracks and albums are falling. So, last year they fell by 8%. And the revenue of streaming services increased by 39% compared with 2013. Moreover, in the first quarter of this year, the revenue from digital music downloads for the first time was lower than the streaming revenue.
The Russian streaming market is of interest not only to Apple. Last year in Russia , the launch of the Spotify service was planned . However, in early 2015, the company curtailed its activities.
Source: https://habr.com/ru/post/290686/
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