Site Utinet.ru put up for sale after the "Sotmarket"
A few days ago, the founder of the Sotmarket online store, one of the twenty largest online retailers in Russia in terms of revenue, began negotiations with major market players to sell the business. Now another component of the “Platform Yutinet” project has been put up for sale - the Utinet.ru platform, RBC reports .
Shareholders of Yutineta sell the website Utinet.ru and its technology platform - together or separately. Negotiations began with online and offline retailers. It is not yet known whether the brand itself will be sold.
Shareholders call the reason for the sale the absence of “Utineta” in the regions where they plan to develop their business. From Moscow "Yutinet" and E96 left in April 2015 due to the high competition in the market. According to the general director of Tekhnosila, Ilya Timchenko, attendance at the holding’s online stores has fallen due to strong players who have gone online - for example, M.Video. Therefore, it was decided to move the headquarters to Yekaterinburg and focus on the regions.
Utinet.ru was founded in 2004, he began working with the sale of laptops. In July 2011, the company carried out the first among the Russian online stores IPO on the Russian stock exchanges, the capitalization of the placement amounted to 3.9 billion rubles. Since the placement, the company has fallen in price more than six times: as of May 18, 2015, the capital of Yutineta was just over 650 million rubles, RBC writes .
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In 2014, the online stores Yutinet, E96 and Sotmarket, whose total turnover in 2013 amounted to 9 billion rubles, were legally consolidated on the basis of OAO Platform Yutinet.ru. The cost of the business could exceed 2 billion rubles according to Natalya Kolupayeva, senior analyst at Raiffeisenbank.
Fyodor Virin, the founder of Data Insight, estimates Utinet.ru with traffic and content at 7 million rubles, and its technology platform up to several hundred thousand dollars, if it is possible to find a buyer. The final assessment of the web business may be higher than that of Sotmarket, which Virin estimated not less than 15 million rubles.
Shareholders of Yutineta sell the website Utinet.ru and its technology platform - together or separately. Negotiations began with online and offline retailers. It is not yet known whether the brand itself will be sold.
Shareholders call the reason for the sale the absence of “Utineta” in the regions where they plan to develop their business. From Moscow "Yutinet" and E96 left in April 2015 due to the high competition in the market. According to the general director of Tekhnosila, Ilya Timchenko, attendance at the holding’s online stores has fallen due to strong players who have gone online - for example, M.Video. Therefore, it was decided to move the headquarters to Yekaterinburg and focus on the regions.
Utinet.ru was founded in 2004, he began working with the sale of laptops. In July 2011, the company carried out the first among the Russian online stores IPO on the Russian stock exchanges, the capitalization of the placement amounted to 3.9 billion rubles. Since the placement, the company has fallen in price more than six times: as of May 18, 2015, the capital of Yutineta was just over 650 million rubles, RBC writes .
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In 2014, the online stores Yutinet, E96 and Sotmarket, whose total turnover in 2013 amounted to 9 billion rubles, were legally consolidated on the basis of OAO Platform Yutinet.ru. The cost of the business could exceed 2 billion rubles according to Natalya Kolupayeva, senior analyst at Raiffeisenbank.
Fyodor Virin, the founder of Data Insight, estimates Utinet.ru with traffic and content at 7 million rubles, and its technology platform up to several hundred thousand dollars, if it is possible to find a buyer. The final assessment of the web business may be higher than that of Sotmarket, which Virin estimated not less than 15 million rubles.
Source: https://habr.com/ru/post/290676/
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