Apple has acquired another cartographic startup
According to a survey by comScore, among iPhone users it is almost twice as many as those who prefer Google search to use native Apple maps. Apple 's mapping technology is still inferior to its competitors - Google Maps .
To remedy this situation, the company is working on its own maps and at the same time is considering the possibility of acquiring promising start-ups in this area. So, today it became known about the purchase of high-precision navigation service Coherent Navigation . The company's team will join the developers of Apple Maps .
LinkedIn’s Coherent Navigation CEO page shows that he’s been working on Apple for the past five months. The amount of the transaction is not disclosed.
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“Apple buys small technology companies from time to time, and in most cases we don’t discuss our specific goals and plans,” the company said.
Coherent Navigation is not the first map service acquired by Apple. In 2013, the company acquired a number of navigation startups: Locationary , Embark , Hop Stop , WifiSLAM and BroadMap . According to The Verge, it is not clear that Apple first needs: technology or talented personnel.
Megamind recently wrote that, according to some experts, Nokia Here maps could also be Apple’s target. However, other companies also claimed the role of buyers. So, Uber expressed its intention to acquire a map service. In addition, they were interested in the Chinese company Baidu and even automakers: BMW, Mercedes-Benz and Audi.
To remedy this situation, the company is working on its own maps and at the same time is considering the possibility of acquiring promising start-ups in this area. So, today it became known about the purchase of high-precision navigation service Coherent Navigation . The company's team will join the developers of Apple Maps .
LinkedIn’s Coherent Navigation CEO page shows that he’s been working on Apple for the past five months. The amount of the transaction is not disclosed.
')
“Apple buys small technology companies from time to time, and in most cases we don’t discuss our specific goals and plans,” the company said.
Coherent Navigation is not the first map service acquired by Apple. In 2013, the company acquired a number of navigation startups: Locationary , Embark , Hop Stop , WifiSLAM and BroadMap . According to The Verge, it is not clear that Apple first needs: technology or talented personnel.
Megamind recently wrote that, according to some experts, Nokia Here maps could also be Apple’s target. However, other companies also claimed the role of buyers. So, Uber expressed its intention to acquire a map service. In addition, they were interested in the Chinese company Baidu and even automakers: BMW, Mercedes-Benz and Audi.
Source: https://habr.com/ru/post/290638/
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