About customer confidence in online shopping
The main task of OneMark is to build the right dialogue between the seller and the buyer, leading, ultimately, to regular purchases in this store. Yes, it sounds a bit tedious, but it helps our team to think daily about improving the project for its users. Having built a good basis of the site, or as we call it "skeleton", we fill it with various options and functionality.
The other day we came across an interesting infographics about online shoppers in Russia (link in the comments). A special place for us was the information about the criteria for the choice of users of online stores:
Not surprisingly, the majority of respondents indicated the price of the goods as the main criterion. In modern realities, each user wants to buy a product, the cheaper the better. This criterion is cost most trading platforms and sites. However, few people want to take care of the rest of the items in this list. More precisely, they allow you to specify additional information to your stores, open their points of issue, allow you to calculate shipping costs, but give everything to the stores' self-control.
')
We at OneMarkt decided to focus on the control of stores and customer experience. For several days we tried to invent a system that could respond to each of the items on the list. As a result, we derived the seller-buyer interaction algorithm, which we are going to implement in the near future.
At the moment, OneMarkt allows its sellers to provide links to their groups on social networks and a personal website. Each buyer sees this information on the main page of the store and can learn more about the seller. In our opinion, a store that has accounts and an online presence gains more trust from the consumer than a store without everything.
We also implemented options in the settings of each store, where they can specify special conditions: methods of payment, whether there is free shipping / exchange of goods and whether there is a physical store, in case the customer wants to go shopping and measure it.
In general, these are only the first steps in the process of implementing a complete idea. If you have any suggestions or ideas, we will be happy to listen and discuss. Thank!
The other day we came across an interesting infographics about online shoppers in Russia (link in the comments). A special place for us was the information about the criteria for the choice of users of online stores:
Not surprisingly, the majority of respondents indicated the price of the goods as the main criterion. In modern realities, each user wants to buy a product, the cheaper the better. This criterion is cost most trading platforms and sites. However, few people want to take care of the rest of the items in this list. More precisely, they allow you to specify additional information to your stores, open their points of issue, allow you to calculate shipping costs, but give everything to the stores' self-control.
')
We at OneMarkt decided to focus on the control of stores and customer experience. For several days we tried to invent a system that could respond to each of the items on the list. As a result, we derived the seller-buyer interaction algorithm, which we are going to implement in the near future.
At the moment, OneMarkt allows its sellers to provide links to their groups on social networks and a personal website. Each buyer sees this information on the main page of the store and can learn more about the seller. In our opinion, a store that has accounts and an online presence gains more trust from the consumer than a store without everything.
We also implemented options in the settings of each store, where they can specify special conditions: methods of payment, whether there is free shipping / exchange of goods and whether there is a physical store, in case the customer wants to go shopping and measure it.
In general, these are only the first steps in the process of implementing a complete idea. If you have any suggestions or ideas, we will be happy to listen and discuss. Thank!
Source: https://habr.com/ru/post/290594/
All Articles