VKontakte plans to create an exchange with monetization of video content for holders and administrators of communities

The company "VKontakte" makes considerable efforts to ensure mutually beneficial relationships with copyright holders. In the future, administrators of social network communities will have the opportunity to earn money by placing licensed videos. It is assumed that they will receive a percentage of advertising revenue.

Since April last year, VKontakte has entered into an agreement with the Pladform system . Through it, the company cooperates with more than 110 rightholders. Now they can post videos on the social network and make money on ad inserts. The CEO of VKontakte, Boris Dobrodeyev, in an interview with the Izvestia newspaper said that it was planned to create a full-fledged exchange of video content. Materials on it will be able to post both professionals and ordinary users.

In fact, VKontakte, for all community administrators, will do the work of legalizing the video, its monetization and markup by interests. It remains only to correctly present it. We give this work to thousands of administrators who know our users better than us. As a result, users will benefit, as the quality and relevance of the video will increase.

Dobrodeev also noted that even ordinary users will have the opportunity to earn money by posting their own video. To do this, they need to use the Pladform service.

In March of this year, VKontakte announced that it is looking for an editor for an updated video section. A month later, he had already redesigned the design, added editorial selections and dividing the video into categories.

“Machine algorithm picks up videos based on user preferences. The administrator of each community will receive a thematic library of videos with which they can entertain their users. As we understand, unlike texts and photos, video production is expensive in terms of resources, ”explained Dobrodeyev.