The founder of the Sotmarket online store, which is among the twenty largest online retailers in Russia in terms of revenue, is in talks to sell the business with M.Video, Eldorado, MediaMarkt and other major market players,
RBC reports .
Warehouse online store. Photo: TassVsevolod Fear opened
the Sotmarket store in 2005 and began selling phones, electronics, home appliances and accessories. In 2012, the store ranked third in terms of turnover and attendance among Russian network retailers. At that time, there were 492 points of issue of goods and 700 retail outlets. In 2013, the net sales of the store with VAT amounted to 4.2 billion rubles, the site was visited by 5.9 million people per month. The store entered the TOP-30 Russian online retailers by revenue online.
In 2014, the online stores Yutinet, E96 and Sotmarket
were legally merged on the basis of OAO Platform Yutinet.Ru. The total turnover of the company was 9 billion rubles in 2013. The cost of the business could exceed 2 billion rubles
according to Natalya Kolupayeva, senior analyst at Raiffeisenbank . Vsevolod Fear owns 20% of the shares in the combined company according to the source RBC.
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Vsevolod Fear sent a letter to the major market participants, in which he announced the closure of the store and the sale of the business in parts. Boris Lepinskih, CEO of the Yutinet online platform, clarified: “The store has huge traffic - this is the most valuable thing in the business. This is exactly what we are selling, ”says Lepinsky,“ there is no specific amount of sale, we are waiting for offers from the market. ” The site is visited by up to 100,000 people per day.
Price "Sotmarket" is not marked, the seller is waiting for offers from the market.
According to the general director of Technosila, Ilya Timchenko, the business of Sotmarket can be estimated at "several tens of millions of rubles."