Facebook will now display full articles in the news feed
Facebook has launched the Instant Articles service. It will allow publications to publish articles in the Facebook news feed. The service can use the owners of mobile devices. To date, The New York Times , BuzzFeed , National Geographic , NBC News , The Guardian and some other publications have agreed to publish their materials using the service.
New service includes statistics analysis function. In addition, it is compatible with tools such as comScore , Omniture and Google Analytics . The service has the ability to display ads. It can sell either the publication or Facebook itself.
Instant Articles was created to reduce the loading time of articles and to reduce unnecessary user clicks on external links. Now users can download articles for viewing ten times faster. In addition, it allows you to keep the design of the article, close to the original. The service supports the import of scalable images, video, audio and maps, as well as the ability to comment on articles, according to a press release from Facebook.
In August last year, representatives of the Facebook company discussed with the publications the prospects of working together through a new service. Following the discussion, the conditions for cooperation were formed:
')
In the near future version of the service for Android OS. In the meantime, it is available only to iOS users.
According to The Verge, publications can become dependent on Facebook. The company claims to be the palm as the main channel of news media and constantly improves the quality and format of publications.
New service includes statistics analysis function. In addition, it is compatible with tools such as comScore , Omniture and Google Analytics . The service has the ability to display ads. It can sell either the publication or Facebook itself.
Instant Articles was created to reduce the loading time of articles and to reduce unnecessary user clicks on external links. Now users can download articles for viewing ten times faster. In addition, it allows you to keep the design of the article, close to the original. The service supports the import of scalable images, video, audio and maps, as well as the ability to comment on articles, according to a press release from Facebook.
In August last year, representatives of the Facebook company discussed with the publications the prospects of working together through a new service. Following the discussion, the conditions for cooperation were formed:
')
- Compatibility of the service with analytics tools, including comScore and Google Analytics,
- saving design edition when displaying articles on Facebook
- monetization
In the near future version of the service for Android OS. In the meantime, it is available only to iOS users.
According to The Verge, publications can become dependent on Facebook. The company claims to be the palm as the main channel of news media and constantly improves the quality and format of publications.
Source: https://habr.com/ru/post/290514/
All Articles