Second identity

Traditional targeting works with a real human person. For example, geo-targeting sorts people by place of residence, behavioral - by behavior in different situations, psychographic - seeks to combine everything in one bottle. Before us is the identity of a living real person, whom you can touch, weigh and measure. Let's call it First Identity .

Man = He Who He is + He Who He is NOT (but would like to)

Let's call this the second term Second Identity or Other Person . We have moved to the Other Targeting level.
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