AMD has approved a new development strategy to reduce losses
General Director of AMD Lisa Soo announced the change of the company's strategy. It is planned to develop only the most profitable products. For several years in a row, AMD has suffered losses. Last year, the company's revenue amounted to $ 5.5 billion, and losses - $ 430 million. But in the second half of the year, the company hopes to change the situation for the better.
The main competitor to AMD is Intel , the leader in the microprocessor market. AMD has always been second in this market. Both companies produce x86 chips.
In addition, AMD began to develop high-performance chips for game consoles of the newest generation on order. However, the mass production of central microprocessors is the main focus of the company. Therefore, we can not allow further reduction in revenue in this segment. The share of the most expensive and profitable processors of the company over the past 10 years has fallen from one-third to 3%.
In accordance with the new strategy, AMD decided to minimize the cost of product development for user PCs, tablets and other consumer-class devices. The focus will be on the production of expensive and complex products: chips for virtual reality systems, gaming and commercial PCs.
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Chips based on x86 will be significantly improved. In addition, support for compatibility of x86 and ARM architectures in the same motherboard will disappear.
AMD's virtual reality chips will use LiquidVR technology. It is designed to reduce delays in image processing.
According to AMD experts, earnings could reach 50 cents per share in the long run. Since January 2015, the company's shares have become cheaper by 15%. However, last Wednesday, their quotes rose by 1 cent - to $ 2.29, reports The Wall Street Journal.
The main competitor to AMD is Intel , the leader in the microprocessor market. AMD has always been second in this market. Both companies produce x86 chips.
In addition, AMD began to develop high-performance chips for game consoles of the newest generation on order. However, the mass production of central microprocessors is the main focus of the company. Therefore, we can not allow further reduction in revenue in this segment. The share of the most expensive and profitable processors of the company over the past 10 years has fallen from one-third to 3%.
In accordance with the new strategy, AMD decided to minimize the cost of product development for user PCs, tablets and other consumer-class devices. The focus will be on the production of expensive and complex products: chips for virtual reality systems, gaming and commercial PCs.
')
Chips based on x86 will be significantly improved. In addition, support for compatibility of x86 and ARM architectures in the same motherboard will disappear.
AMD's virtual reality chips will use LiquidVR technology. It is designed to reduce delays in image processing.
According to AMD experts, earnings could reach 50 cents per share in the long run. Since January 2015, the company's shares have become cheaper by 15%. However, last Wednesday, their quotes rose by 1 cent - to $ 2.29, reports The Wall Street Journal.
Source: https://habr.com/ru/post/290408/
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