Android surpassed iOS in revenue from advertising in social networks and games on mobile devices

Photo: REUTERS 2015

In the first quarter of 2015, the Android mobile OS ranked first in terms of revenues from mobile advertising, ahead of iOS. Android now accounts for 45.8% of the revenue from mobile advertising, RBC reports .

The report State of Mobile Advertising of the company Opera Mediaworks, on the basis of which this publication was prepared, also speaks of the high potential for monetizing iOS. For example, the ratio of revenue to ad impressions for iOS is higher than for Android. At the same time, according to the results of the first quarter of 2015, the iPad earned the maximum revenue from mobile advertising hits, with a 4: 1 earnings per impression ratio.

Apple OS still ranks first in terms of traffic and revenue from mobile video advertising. Thus, the ratio of full viewing of promotional videos among users of this OS is higher than among users of Android OS: 87.1 instead of 76.7%.
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The most profitable categories in the first quarter are social networks and games. Relatively recently, these categories have defined the category of "music, video and media."