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Samsung once again became the leader in the smartphone market.

In the first quarter of 2015, Samsung regained leadership in the smartphone market. According to the calculations of the company International Data Corporation, its share was 24.5%. However, in the first quarter of last year it was 6.2% more. In the first quarter, Samsung sold 83.2 million of its devices, and its main competitor, Apple , only 61.2 million.

In the fourth quarter of last year, Apple came in first place in smartphone sales with a share of 20.4%. This is due to the success of the iPhone 6 and iPhone 6 Plus and the rapid growth in sales in China. However, this year its share fell again and amounted to 18.2%.

But it is worth noting that Samsung’s quarterly profit declined by 39% (to $ 4.3 billion), which is 3 times less than that of Apple.
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At the end of 2014, Samsung began using a new strategy to increase profits. Its main idea is to increase the company's share in the smartphone market by promoting low-end and mid-priced models, Kommersant reports . In addition, attention was paid to the development of models Edge - smartphones with a curved display. Since mid-April, began selling flagship Galaxy S6 and S6 Edge .

Lenovo closes the top three with a share of 5.6%. The fourth place was taken by Huawei with 5%, the fifth - LG Electronics c 4.6%. Last year, Xiaomi took the fifth place.

Source: https://habr.com/ru/post/290182/


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