In the first quarter of 2015,
Samsung regained leadership in the smartphone market. According to the
calculations of the company International Data Corporation, its share was 24.5%. However, in the first quarter of last year it was 6.2% more. In the first quarter, Samsung sold 83.2 million of its devices, and its main competitor,
Apple , only 61.2 million.
In the fourth quarter of last year, Apple
came in first place in smartphone sales with a share of 20.4%. This is due to the success of the
iPhone 6 and
iPhone 6 Plus and the
rapid growth in sales in China. However, this year its share fell again and amounted to 18.2%.
But it is worth noting that Samsung’s quarterly profit declined by 39% (to $ 4.3 billion), which is 3 times less than that of Apple.
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At the end of 2014, Samsung began using a new strategy to increase profits. Its main idea is to increase the company's share in the smartphone market by promoting low-end and mid-priced models, Kommersant
reports . In addition, attention was paid to the development of models Edge - smartphones with a curved display. Since mid-April, began selling flagship
Galaxy S6 and
S6 Edge .
Lenovo closes the top three with a share of 5.6%. The fourth place was taken by
Huawei with 5%, the fifth -
LG Electronics c 4.6%. Last year,
Xiaomi took the fifth place.