Twitter considers Russia a priority market

The Twitter service receives a significant portion of its revenue not in the United States, and the company’s management plans to expand the user base at the expense of growing markets. Twitter considers Russia to be one of such markets, with priority markets, Twitter, RBC reports . It is worth noting that in the first quarter of 2015, 34% of the company's revenue came from foreign markets. The foreign market (not the USA) brought the company $ 147 million.

Unfortunately, for individual countries, the company does not indicate the indicators, showing the total share of foreign markets. As for Russia, Twitter launched advertising here only at the end of last year, starting in November. In the United States, according to the leadership of Twitter, the audience will not grow, because it uses the bulk of the Internet audience.

But Russia, among other countries, is a priority market for microblogging service. According to Peter Griberger, Twitter sales director, Russia is interested in the company, first of all, as one of the largest advertising markets in Europe, and also as a country with a constantly growing Internet audience. First of all, the company is interested in users of mobile devices, since 80% of Twitter users log into their accounts from smartphones and tablets. Mobile advertising for the first quarter of this year brought the company $ 345 million.
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By April of this year, among the advertisers who used Twitter services in the Russian Federation, about half represented companies from Russia. Other advertisers include Sberbank, Beeline and Aviasales. Another half are large brands that are represented in the Russian Federation, for example, Disney. Some advertisers from the Russian Federation signed contracts for a year.

As for the daily Twitter audience in Russia in March, the total number of users was 1.4 million. According to Twitter, about half of users go to the service every day.