Evernote changes its business model

You all know Evernote. Someone just heard, but did not find the opportunity to try, someone used, but was not used to it, but someone could not imagine a normal life without this service.

Just in case, let me remind you that Evernote is a web-based service and software suite for creating and storing notes. A note can be a fragment of formatted text, a web page entirely, a photo, an audio file, or a handwritten recording. Notes can also contain attachments with files of another type. Notes can be sorted by notepads, label them, edit and export.

Today the company announced a change in business model.

Formalization and implementation of any viable business model is not a simple matter. One of the most difficult options is a premium subscription (the so-called freemium ) and for it to be effective, a balance between price, functionality and user needs is necessary. Recently, employees of the company tried to somehow optimize the paid service offer.
The result of the research is the current model that implements three levels of service, depending on user needs. Basic free service for beginners implements only basic functions. Paid mid-level service with key features and service with no restrictions on monthly downloads.

• Evernote Basic: Free
• Evernote Plus: 999 rubles per year
• Evernote Premium: 1 990 rubles / year

Evernote was founded by our compatriot Stepan Pachikov on June 24, 2008. By July 2013, the service gained 65 million users.