Facebook has a service for hosting sponsored video content.

Facebook has announced the launch of the Anthology project. The project aims to reduce media publishers and advertisers to create advertising video content on the pages of brands on Facebook. Publishers have all the conditions for creating high-quality content. And big brands are ready to invest significant amounts in video advertising.

Prices and other payment terms are not disclosed yet. Media publishers such as Electus Digital , Funny Or Die , Oh My Disney , The Onion , Tastemade , Vice Media and Vox Media are currently collaborating with Facebook . The company also has its own creative group - Creative Shop.

“Together, Creative Shop and Anthology partners will help brands create content that will resonate with the audience and generate business revenue,” the Facebook blog says .
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It is also reported that the number of video views on the social network has recently reached 4 billion per day. Anthology will earn on attendance.

Facebook talks with publishers were already known last month. The company strives to improve the quality of its video content. This will allow to get more profit from video advertising.

Over the past year, the number of videos published by one user has grown to 94%. In November last year, the number of videos directly uploaded to Facebook for the first time exceeded the number of YouTube videos being added to the social network.