Competitive Intelligence on the Internet
In any business, quite often there is the problem of tracking the activities of competitors, which will make an allowance for their advertising campaigns and understand in which direction they are developing and what strategy they profess. With the development of electronic communications, tracking such processes is no longer so difficult, you just need to know the basic data for which you need to search.
So, for competitive intelligence, you must have the following data:
1) Names of competing companies
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This is a basic set, which in most cases can be traced only official information about the company, which can seep in the media.
2) Addresses of their offices, necessarily contact numbers - this information is usually left in ads and press releases, which can be easily tracked.
It is very useful in order to understand in which direction the competitor is moving, what vacancies he has open and for what purpose. Especially useful ads that can be found on the contact phone number of the company - they can accurately enough restore all the activities of the company for a certain period, and even find people who once worked in the company and indicated its name in their resume.
3) Surnames of department heads, managers, company directors
If any of them keeps a blog or a corporate website, friends can easily calculate his social circle, which, it is possible, will intersect with his business colleagues. Personnel can be used to calculate customers or partners with whom a competing company works.
It is also useful to acquire their personal data - mobile phone numbers, email addresses and other contacts - Google can tell no one about any person, especially if he is engaged in public activities.
If a comprehensive approach to the information collected in a similar way, you can understand all the events that occur in competitors, much better than themselves. Special chic can be considered interception of valuable employees who suddenly decided to look for another place of work and placed the appropriate announcement.
So, for competitive intelligence, you must have the following data:
1) Names of competing companies
')
This is a basic set, which in most cases can be traced only official information about the company, which can seep in the media.
2) Addresses of their offices, necessarily contact numbers - this information is usually left in ads and press releases, which can be easily tracked.
It is very useful in order to understand in which direction the competitor is moving, what vacancies he has open and for what purpose. Especially useful ads that can be found on the contact phone number of the company - they can accurately enough restore all the activities of the company for a certain period, and even find people who once worked in the company and indicated its name in their resume.
3) Surnames of department heads, managers, company directors
If any of them keeps a blog or a corporate website, friends can easily calculate his social circle, which, it is possible, will intersect with his business colleagues. Personnel can be used to calculate customers or partners with whom a competing company works.
It is also useful to acquire their personal data - mobile phone numbers, email addresses and other contacts - Google can tell no one about any person, especially if he is engaged in public activities.
If a comprehensive approach to the information collected in a similar way, you can understand all the events that occur in competitors, much better than themselves. Special chic can be considered interception of valuable employees who suddenly decided to look for another place of work and placed the appropriate announcement.
Source: https://habr.com/ru/post/29000/
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