Facebook Messenger accounts for 10% of global VoIP
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Facebook Messenger wants to replace the phone, and not only SMS, but also voice calls. “Messenger accounts for 10% of VoIP (Voice Over IP),” said Mark Zuckerberg during a news conference on the company's financial activities in the first quarter of 2015. Zuckerberg said that since VoIP provides a higher quality of calls than traditional telephone communications, the company expects this growth to continue, and at a very rapid pace.
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If we consider that Facebook rolled out free calls only in April of last year, the figure is quite impressive. In addition, it shows that Messenger actually became a competitor to Skype and other similar applications. It should be remembered that just yesterday, free calls via VoIP appeared in the iOS version of WhatsApp (for Android owners, this function became possible last month).
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Zuckerberg confirmed that Messenger and WhatsApp will remain separate applications and will not be integrated. In particular, he said: “One of our theories suggests that to popularize calls via VoIP requires a huge network of people capable of receiving such calls.”
Zuckerberg believes that Messenger, with its 600 million users and WhatsApp with its 800 million users, together will be able to achieve the necessary critical mass. In addition, this week Facebook introduced its new Caller ID application - Hello, which allows you to easily ignore traditional phone calls (more on Hello, we will tell you later). Today, about 45 billion messages per day are sent via Facebook, Messenger and WhatsApp.
@TechCrunch
With such a pace of development, it becomes obvious that messaging is the main asset of Facebook, with the exception of China: in the US, Messenger has long managed to pick up the lead, in Europe - WhatsApp, and only in China WeChat continues to be the most popular chat.
The feature of Messenger is that Facebook can not monetize it - because the application contributes to the popularization of the social network, where the company earns money. Zuckerberg said: “We are not going to pay for the exchange of messages or calls. We are going to make free products of higher quality than those for which you have to pay. ”
This is Facebook's unique strategy - Messenger with its free calls and messages can easily crush countries where people have to pay for both. Making money on the development of applications, having started from their monetization, Facebook will be on the social network, which, in turn, will be popularized by free applications like Messenger and Hello. Here is such a cycle. By the way, in the first quarter of 2015, Facebook earned $ 3.32 billion on advertising in its Facebook application.
Original TechCrunch article
Translation: Rocket Callback
Photo: © TechCrunch
@TechCrunch
Facebook Messenger wants to replace the phone, and not only SMS, but also voice calls. “Messenger accounts for 10% of VoIP (Voice Over IP),” said Mark Zuckerberg during a news conference on the company's financial activities in the first quarter of 2015. Zuckerberg said that since VoIP provides a higher quality of calls than traditional telephone communications, the company expects this growth to continue, and at a very rapid pace.
')
If we consider that Facebook rolled out free calls only in April of last year, the figure is quite impressive. In addition, it shows that Messenger actually became a competitor to Skype and other similar applications. It should be remembered that just yesterday, free calls via VoIP appeared in the iOS version of WhatsApp (for Android owners, this function became possible last month).
@TechCrunch
Zuckerberg confirmed that Messenger and WhatsApp will remain separate applications and will not be integrated. In particular, he said: “One of our theories suggests that to popularize calls via VoIP requires a huge network of people capable of receiving such calls.”
Zuckerberg believes that Messenger, with its 600 million users and WhatsApp with its 800 million users, together will be able to achieve the necessary critical mass. In addition, this week Facebook introduced its new Caller ID application - Hello, which allows you to easily ignore traditional phone calls (more on Hello, we will tell you later). Today, about 45 billion messages per day are sent via Facebook, Messenger and WhatsApp.
@TechCrunch
With such a pace of development, it becomes obvious that messaging is the main asset of Facebook, with the exception of China: in the US, Messenger has long managed to pick up the lead, in Europe - WhatsApp, and only in China WeChat continues to be the most popular chat.
The feature of Messenger is that Facebook can not monetize it - because the application contributes to the popularization of the social network, where the company earns money. Zuckerberg said: “We are not going to pay for the exchange of messages or calls. We are going to make free products of higher quality than those for which you have to pay. ”
This is Facebook's unique strategy - Messenger with its free calls and messages can easily crush countries where people have to pay for both. Making money on the development of applications, having started from their monetization, Facebook will be on the social network, which, in turn, will be popularized by free applications like Messenger and Hello. Here is such a cycle. By the way, in the first quarter of 2015, Facebook earned $ 3.32 billion on advertising in its Facebook application.
Original TechCrunch article
Translation: Rocket Callback
Photo: © TechCrunch
Source: https://habr.com/ru/post/289960/
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