Revenue Mail.ru Group in the first quarter was higher than projected

In the first quarter of this year, Mail.ru Group 's revenue increased by 7.3% and reached 9.43 billion rubles. Compared with the first quarter of last year, revenue growth has slowed three times. But despite this, revenue was higher than experts predicted. In their opinion, the amount should not exceed 9.3 billion rubles.



The minimum growth was shown by the revenue from online advertising. Revenue from user payments increased by 13.9%, and from MMO games - by 7.6%.



The main contribution to revenue growth was made by the social network VKontakte. In the first quarter, its revenue grew four times faster than that of the entire Mail.ru Group. Despite the unfavorable economic situation, Mail.ru Group is banking on the development of the direction of MMO games and the Vkontakte network, Vedomosti reports .

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In addition, the company will focus on the development of mobile and video advertising. Recently, an advertising platform myTarget was launched , which allows you to run ads on the VKontakte network and on other Mail.ru projects.



Today, Megamind wrote that a deal to sell the HeadHunter service, which also belongs to Mail.ru Group, has failed. It was put up for sale last year. The company had a preliminary agreement with the fund " Elbrus Capital ", but the fund could not attract the necessary amount to purchase the service.