RBC commented on the rating of advertising agencies in terms of advertising purchases
AdIndex has compiled a ranking of advertising agencies for the past year. The rating takes into account the turnover of agencies, including the costs of their clients for the purchase of TV advertising, radio advertising, advertising in the press, the Internet and outdoor advertising. The rating includes 63 companies operating in Russia.
The RBC publication commented on the results of the study.
Source: AdIndex
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Starcom ranked first for the second year in a row. Its turnover fell to 19.6 billion rubles. OMD Optimum Media is following him with a turnover of 19.1 billion rubles.
Source: AdIndex
Positions in the ranking depend on the activity of clients of advertising agencies. For example, the largest Starcom client, Procter & Gamble , has cut costs by 21% compared to last year.
Also Starcom’s client is MegaFon. She increased her spending on TV advertising by 59%.
At the end of 2014, the activity of producers of consumer goods decreased. This influenced the position of the agency www.initiativemedia.ru Initiative in the rating. It moved from fourth to eighth place, as its largest client, Unilever, reduced costs by 32%.
There was an increase in advertising expenses from pharmaceutical manufacturers. This allowed ZenithOptimedia to move up from sixth to fourth place.
Only 5 Russian advertising agencies were in the TOP-20. However, Havas Media (3rd place) and Initiative (8th place) operate under license from foreign holdings.
Two more Russian agencies - Allen Media (17th place) and Starlink (19th place) - are associated with French holding Publicis .
Source: AdIndex
Strong (20th place) is the only fully independent Russian advertising agency in the Top 20. Its largest clients are the Ostankino Meat Processing Plant , the pharmaceutical company Pik-Pharma and the biotechnological company Firn-M .
Some deputies have already expressed dissatisfaction with the domination of international advertising holdings on the Russian market. The deputy head of the Fair Russia faction, Mikhail Yemelyanov, considers it "inadmissible that the advertising market is busy and controlled by foreign companies." He proposes to create a bill "that would limit the access of foreign players to the budget money of the Russian Federation."
A similar project has already been submitted to the State Duma in October 2014 by deputy Maxim Shingarkin. The initiative was intended to prohibit the purchase of advertising for government agencies to companies with a share of foreigners from 20%. However, the bill was rejected by the decision of the Economic Policy Committee.
The RBC publication commented on the results of the study.
Source: AdIndex
')
Starcom ranked first for the second year in a row. Its turnover fell to 19.6 billion rubles. OMD Optimum Media is following him with a turnover of 19.1 billion rubles.
Source: AdIndex
Positions in the ranking depend on the activity of clients of advertising agencies. For example, the largest Starcom client, Procter & Gamble , has cut costs by 21% compared to last year.
Also Starcom’s client is MegaFon. She increased her spending on TV advertising by 59%.
At the end of 2014, the activity of producers of consumer goods decreased. This influenced the position of the agency www.initiativemedia.ru Initiative in the rating. It moved from fourth to eighth place, as its largest client, Unilever, reduced costs by 32%.
There was an increase in advertising expenses from pharmaceutical manufacturers. This allowed ZenithOptimedia to move up from sixth to fourth place.
Only 5 Russian advertising agencies were in the TOP-20. However, Havas Media (3rd place) and Initiative (8th place) operate under license from foreign holdings.
Two more Russian agencies - Allen Media (17th place) and Starlink (19th place) - are associated with French holding Publicis .
Source: AdIndex
Strong (20th place) is the only fully independent Russian advertising agency in the Top 20. Its largest clients are the Ostankino Meat Processing Plant , the pharmaceutical company Pik-Pharma and the biotechnological company Firn-M .
Some deputies have already expressed dissatisfaction with the domination of international advertising holdings on the Russian market. The deputy head of the Fair Russia faction, Mikhail Yemelyanov, considers it "inadmissible that the advertising market is busy and controlled by foreign companies." He proposes to create a bill "that would limit the access of foreign players to the budget money of the Russian Federation."
A similar project has already been submitted to the State Duma in October 2014 by deputy Maxim Shingarkin. The initiative was intended to prohibit the purchase of advertising for government agencies to companies with a share of foreigners from 20%. However, the bill was rejected by the decision of the Economic Policy Committee.
Source: https://habr.com/ru/post/289942/
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