KupiVIP bought a shoe store Sapato.ru from Ozon

Ozon sold the online shoe store Sapato.ru bought three years ago. The buyer was KupiVIP, as representatives of the companies told Vedomosti . The amount of the transaction is not specified.

The parties signed a preliminary agreement, but the legal transaction is not yet completed. KupiVIP CEO Vladimir Kholyaznikov told reporters that Sapato.ru will operate as a separate online store and use the KupiVIP infrastructure to purchase and deliver goods. Now the main part of KupiVIP sales falls on dresses - this is a third of purchases made by a female audience, and a quarter of male buyers choose outerwear.

Ozon bought the Sapato.ru site three years ago, the price of the transaction is unknown.
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The decision to sell the shoe store Ozon was taken at the end of 2014, when the company’s CEO was Mael Gave . Mrs. Gave explained this desire to focus on the main site and reduce costs. Gave noted that the average Sapato.ru check at the end of the year was 6,000 rubles against 2,000 rubles for Ozon.