Pat and caress: be closer to the client
Now a very popular word is customer focus. The expression “customer is always right” is gaining momentum and is building the whole policy of the company.
Previously, companies relied on a simple concept: more income - less costs. But now they are ready to give large sums for the formation of the image - if only the client chose their brand.
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It is possible to increase customer loyalty without special expenses - the main thing is to form the necessary attitude towards him.
How?
be kinder
Such a simple phrase - and so much meaning. Teach your sellers to be polite. In any situation - even the most stressful. Every sloppy word can be reflected by a pack of bad reviews. Both on the Internet and in the mouths of potential customers. Your customers should not have a single reason to say bad about you. Even if you suddenly broke up with a regular customer - just wish him good luck. And continue to conquer new customers.
Who do you need
Of course, you understand who your client is. You met with them so many times, concluded contracts. But sometimes it happens that your website / online store / blog attracts another audience that you did not know about before. For example, not only technicians but also marketers are interested in your IT solutions. Or your furniture - not only consumers, but also wholesalers. Examine the audience, understand the analytics, ask around friends - there are a lot of ways.
Delight the customer
We often choose a product or service because of the emotions that we receive upon purchase. Fast and responsive support, pleasant bonuses - this is the minimum, without which a good relationship with the client will not develop. Remind him that he is special - it is for him that you have discounts, for him you have collected a digest, from him you want to get feedback. Approach your communication with the client to the individual.
Stay ahead
Anticipate the desires of customers. He has become special to you - and you must also become so. Think about your competitive advantages, about new services with which you can support them.
And if not new, the main thing is modern. If you are called frequently - arrange a free line 8-800. If you often write - run the application-messenger. If you visit the site - make available a call from the site.
When we invented the HOTLINE application, we focused primarily on the client. We wanted to be simple and convenient - little action and a lot of good.
And how do you get closer to the client?
Previously, companies relied on a simple concept: more income - less costs. But now they are ready to give large sums for the formation of the image - if only the client chose their brand.
')
It is possible to increase customer loyalty without special expenses - the main thing is to form the necessary attitude towards him.
How?
be kinder
Such a simple phrase - and so much meaning. Teach your sellers to be polite. In any situation - even the most stressful. Every sloppy word can be reflected by a pack of bad reviews. Both on the Internet and in the mouths of potential customers. Your customers should not have a single reason to say bad about you. Even if you suddenly broke up with a regular customer - just wish him good luck. And continue to conquer new customers.
Who do you need
Of course, you understand who your client is. You met with them so many times, concluded contracts. But sometimes it happens that your website / online store / blog attracts another audience that you did not know about before. For example, not only technicians but also marketers are interested in your IT solutions. Or your furniture - not only consumers, but also wholesalers. Examine the audience, understand the analytics, ask around friends - there are a lot of ways.
Delight the customer
We often choose a product or service because of the emotions that we receive upon purchase. Fast and responsive support, pleasant bonuses - this is the minimum, without which a good relationship with the client will not develop. Remind him that he is special - it is for him that you have discounts, for him you have collected a digest, from him you want to get feedback. Approach your communication with the client to the individual.
Stay ahead
Anticipate the desires of customers. He has become special to you - and you must also become so. Think about your competitive advantages, about new services with which you can support them.
And if not new, the main thing is modern. If you are called frequently - arrange a free line 8-800. If you often write - run the application-messenger. If you visit the site - make available a call from the site.
When we invented the HOTLINE application, we focused primarily on the client. We wanted to be simple and convenient - little action and a lot of good.
And how do you get closer to the client?
Source: https://habr.com/ru/post/289814/
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