Star Wars' second teaser makes Disney $ 2 billion more expensive in four days
In view of inflation, the first part of Star Wars, which appeared in 1977 on large screens, collected $ 1.1 billion dollars at the box office according to Box Office Mojo. Analysts predict a similar success of the new, seventh part of the saga - “Star Wars: The Force Awakens”, which Disney, which bought LucasFilm for $ 4 billion in 2012, is shooting.
The release of the second teaser has already increased Disney's capitalization by $ 2 billion in four days. The premiere of the film is scheduled for December 18, 2015.
Keith Simanton, managing editor of IMDB.com, expects $ 225 million in film fees for the first weekend. So the film will beat the record of the Marvel Avengers three years ago. The total amount of fees will be $ 1.8 billion, ahead of Avatar and Titanic. There has never been so much talk about the film, as now - on the theme "The Awakening of Power," said Simanton.
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Ray Office Savers from Box Office Mojo talks about more modest amounts: $ 125-150 million for the weekend and $ 1.2-1.4 billion for all the time.
At the time of writing the post the second teaser, published on April 16, has been viewed more than 39 million 376 thousand times. For comparison, the first teaser posted on the film’s official Youtube channel in November 2014 scored a total of 16.5 million views. Han Solo and Chewbacca may have played an important role in the success of the new teaser.
The first teaser.
After purchasing the rights to the film, Disney included it in the company's operations, selling Star Wars Muppet figures, and later adding various attractions to its parks.
The release of the second teaser has already increased Disney's capitalization by $ 2 billion in four days. The premiere of the film is scheduled for December 18, 2015.
Keith Simanton, managing editor of IMDB.com, expects $ 225 million in film fees for the first weekend. So the film will beat the record of the Marvel Avengers three years ago. The total amount of fees will be $ 1.8 billion, ahead of Avatar and Titanic. There has never been so much talk about the film, as now - on the theme "The Awakening of Power," said Simanton.
')
Ray Office Savers from Box Office Mojo talks about more modest amounts: $ 125-150 million for the weekend and $ 1.2-1.4 billion for all the time.
At the time of writing the post the second teaser, published on April 16, has been viewed more than 39 million 376 thousand times. For comparison, the first teaser posted on the film’s official Youtube channel in November 2014 scored a total of 16.5 million views. Han Solo and Chewbacca may have played an important role in the success of the new teaser.
The first teaser.
After purchasing the rights to the film, Disney included it in the company's operations, selling Star Wars Muppet figures, and later adding various attractions to its parks.
Source: https://habr.com/ru/post/289810/
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