The Finnish company Nokia can enter the smartphone market with its new phone next year,
says Recode . It is not yet clear how the process of returning Finns to the market, most of which once belonged to Nokia, will take place. The situation is complicated by the fact that the company, under the terms of the agreement with Microsoft, has no right to use the Nokia brand for its devices until the 4th quarter of 2016. This did not stop the company from releasing its own tablet on Android OC, but so far it has not gone further.
At the same time, Microsoft is increasingly distancing itself from using the Nokia brand for its products. Most of the company's smartphones are already called simply Lumia, although Nokia is also written on the body of some models.
Most likely, having obtained the right to use its own brand name, Nokia will enter into a partnership agreement with one of the manufacturer of hardware for smartphones, putting their name on the finished product after it is released. Previously, the corporation has already announced the possibility of licensing its brand, that is, in the future it is possible that the company will allow partners to use their name in exchange for license fees. Nokia Technologies is now very actively working on the implementation of such plans. The same unit contributed to the Nokia N1 Android tablet entering the market.
In the future, the company may compete with Samsung, Facebook and other companies. It is worth noting that rumors about the imminent appearance of the new Nokia smartphone and the return of the former leader to the smartphone market appeared immediately after the conclusion of the Nokia deal with Alcatel-Lucent (the amount of the transaction was $ 16.6 billion).