On Tuesday, April 21, Google is going to make a major update of the search algorithm for mobile devices. This update will change the ranking order of websites when searching from a phone or tablet.
The most important in the update will be the priority of sites with a mobile version. The rank of sites not optimized for mobile devices will be lowered.
According to
Business Insider, about 60% of today's Internet traffic comes from mobile and Google wants to optimize algorithms for such devices.
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Google announced the upcoming changes in February. Thus, webmasters were given almost two months and information to make the necessary changes to save the site ranking in search results. But despite this, the update is expected to be so significant that it will cause a significant shake-up of web ranking. Some users have already nicknamed it "Mobile-geddon".
Thus, tomorrow a significant decrease in the number of visitors to many sites is expected. The marketing company Somo
published a study last week in which they found that even many large companies, such as American Apparel, The Daily Mail, and Ryanair, had not yet updated their sites.